Latest Reports

Title Released Date What is the report about?
Switch - Swap - Trade Switch - Swap - Trade April 2014 Today the retail shelf is not as powerful as it used to be. This report uses the shoppers’ behavior across 21 different categories to show you how to drive brand loyalty at retail. Learn More >
MegaTrends 2014 MegaTrends 2014 December 2013 In this 14th edition of our biennial How America Shops® MegaTrends study, we track how Americans have changed the way they shop, the decisions they make about what, where and how they buy – and what it means for your business in the coming years. Learn More >
Men & Shopping Men & Shopping September 2013 Do you know enough about today’s shoppers to capture their dollars? WSL's new report on men "Men & Shopping: The Myths & Realities" is a qualitative and quantitative study of Men vs. Women shopping behaviors. Learn More >