Latest Reports

Title Released Date What is the report about?
How Mediocrity Undid Shopping How Mediocrity Undid Shopping September 2016 Understand the pillars of shopping that have been neglected: respect, fairness, honesty and trust. And where your categories and retailers rank. Learn More >
Switch - Swap - Trade 2016 Switch - Swap - Trade 2016 March 2016 Understand how shoppers now switch brands, swap retailers and trade value. And what to do about it. Learn More >
MegaTrends 2016 MegaTrends 2016 January 2016 This 15th biennial MegaTrends survey is a must read for anyone whose role it is to understand where American shoppers will spend next, and what to do about it. Learn More >
From Multi-Cultural to Cross-Cultural From Multi-Cultural to Cross-Cultural December 2015 This report presents findings on where ethnic-specific solutions are essential and where “Cross-cultural” solutions can succeed as ethnic groups “cross over” to become “Americanized”. Learn More >