Latest Reports

Title Released Date What is the report about?
MegaTrends 2016 MegaTrends 2016 January 2016 This 15th biennial MegaTrends survey is a must read for anyone whose role it is to understand where American shoppers will spend next, and what to do about it. Learn More >
From Multi-Cultural to Cross-Cultural From Multi-Cultural to Cross-Cultural December 2015 This report presents findings on where ethnic-specific solutions are essential and where “Cross-cultural” solutions can succeed as ethnic groups “cross over” to become “Americanized”. Learn More >
Build My Magic Box  Build My Magic Box  September 2015 The report gives insight into how brands and retailers can rise to meet the changing expectations of shoppers and the expectations being created from their experiences in the changing world overall, and from the world of shopping online. Learn More >