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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.


And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

City Map: San Francisco - Free Download

City Map: San Francisco - Free Download

How America Shops® City Maps are a quick visual guide to retail stores you need to check out. Go beyond your category. Check out unfamiliar retail. Look at familiar stores through a different lens.

Each City Map includes 6 to 8 stores carefully chosen by WSL to make you think about big, bold ideas. Check out the available cities here.

Love these stores and want to share them with your teams? Contact us for a Retail Safari® to take your team on a tour to find inspiration.

Free City Map

City Map: San Francisco - Free Download

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