For 30 years, our How America Shops® research has provided a constant lens on the shopper and helps you navigate the retail landscape, where shoppers are headed and the opportunities that arise.
In this report, we step back from all the shopper data and look at the big trends that we see shaping the future of shopping. We identified that the world [shopping] order is in disarray and as a result, control is now everything.
Some of the shopper trends that are shaping this movement are the agnostic shoppers that are moving away from traditional forms of shopping, Gen Z that is transforming how we shop and that 82% of shoppers buy what they need wherever they see it.
We outline the 5 steps to win control and break through the chaos of today.
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