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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.


And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

Future Shop® 2021: From Chaos to Control

Future Shop<sup>®</sup> 2021: From Chaos to Control

In this report, we step back from all the shopper data and look at the big trends that we see shaping the future of shopping. We identified that the world [shopping] order is in disarray and as a result, control is now everything.

Some of the shopper trends that are shaping this movement are the agnostic shoppers that are moving away from traditional forms of shopping, Gen Z that is transforming how we shop and that 82% of shoppers buy what they need wherever they see it.

We outline the 5 steps to win control and break through the chaos of today.

Future Shop<sup>®</sup> 2021: From Chaos to Control

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