Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.
And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.
The next big retail shift is here. We call it I-merging (the Innovative Merging of formats, categories and services). As shoppers have adopted a buy anything-anywhere-anytime philosophy, smart retailers are working hard to differentiate themselves. They are borrowing from the entire shopping universe to do so. As a result, the competitive retail landscape is changing yet again, and new white spaces are I-merging.
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