How America Shops®

How Mediocrity
Undid Shopping

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Today's consumer good executives need to rebuild trust with shoppers.

In this report we recommend that brands and retailers break the cycle of weak sales by refocusing on the principles that make shoppers excited to browse and buy - Respect, Fairness, Honesty, and Trust.  

Here is some of what you will learn in "How Mediocrity Undid Shopping":


  • Understand the pillars of shopping that have been neglected: respect, fairness, honesty and trust
  • See the ranking and scores on these measures across 13 industries, 44 categories and 45 retailers

  • Learn what brands and retailers need to do to restore growth to American Shopping
  • Walk away with best-in-class examples of brands and retailers who have risen above mediocrity