shopper marketing Archives - WSL Strategic Retail

Agentic AI vs. Human Connection: The Future of Retail Explained with Andy Murray | EP103

andy_murray_saatchi-saatchi-x_agentic-AI

In this episode: In this episode, Wendy Liebmann sits down with retail veteran Andy Murray to dissect the conflicting forces impacting the modern shopper. From the bifurcated "K-shaped" economy to the rise of "vibe shopping" among Gen Z, Andy shares insights from his time at Walmart, ASDA, and P&G, and his current work with the ... Read more

The Future of Category Management with Gina Zilleox, Glanbia Performance Nutrition | EP99

In this episode: Wendy Liebmann talks to Gina Zilleox, Senior Director Category Management, Glanbia Performance Nutrition about the need to make dramatic assumptions about the competitive landscape in order to thrive in the future. Episode Highlights: Whether or not category management, as we know it, is dead. How essential it is to broaden the perspective ... Read more

Driving Retail Innovation — Retail Safari®-ing with NielsenIQ | EP95

In this episode: Wendy Liebmann talks to Anna Mayo, NielsenIQ VP Beauty Vertical, and WSL Strategic Retail’s Elia Auchane and Katie Hornsby about the importance of collaboration to drive innovation at retail. Episode Highlights: In challenging retail times, how critical it is to inspire new thinking The power of bringing different companies and different disciplines ... Read more

The Next Revolution in Shopper Insights with Keith Sleight | EP90

In this episode: Wendy Liebmann talks to Keith Sleight, expert in “shopping understanding”, who most recently lead the Shopper Centre of Excellence at Unilever, about the state of shopper insights and where it’s headed. They discuss: The biggest changes in the shopper research field over the last five years How “connected commerce” has changed how ... Read more