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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.


And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

H Beauty Harrods

H Beauty Harrods

The Beauty category has taken a hit during COVID-19 as quarantined shoppers have less need for full face of makeup, and there’s no evidence that shoppers are coming back. Yet that hasn’t stopped Harrod’s from opening its first freestanding beauty store, H Beauty.

It has tough orders to fill: create a space that entices shoppers to spend while honoring the new COVID-19 rules (no touching, no testing).

In this Retail Safari®, we show you how H Beauty delivered this in a new world/old world way.

H Beauty Harrods

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