Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.
And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.
Table for 1, please. Restaurants have lessons for retail. Shopping isn’t the only thing shoppers have missed. It feels good to dine out again, even if the tables are in the middle of the street. Retailers can learn a thing -- or 5 -- from restaurants and how they are engaging with customers during this time. A little jazz, potted plants, and discounted takeout can go a long way, even putting smiles on those who are just passing by.
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