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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.

And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

Supporting Shoppers’ Emotional Health in a Crisis

Supporting Shoppers’ Emotional Health in a Crisis

Back when life was ‘normal’ - before facemasks became lifestyle accessories - nearly 45% of shoppers told us stress was the top obstacle to leading a healthy life.

Now, the COVID pandemic has created more stressors challenging emotional health . . .

  • the virus
  • anxiety about financial security
  • isolation/depression
  • grieving the loss of a loved one
  • loss of sleep
  • needing to control bad habits and addictions

What’s important for retailers and brands is to connect with shoppers to support their emotional health by relating to their pain. This deck includes examples of how to do that.

Supporting Shoppers’ Emotional Health in a Crisis

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