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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.


And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

The Right Size Round-Up: Small Formats

The Right Size Round-Up: Small Formats

The smaller format store has become so much more than “right sizing” of the space. We know from our How America Shops®  report that 72% of shoppers make quick trips to stores and online quick trips are making inroads. To compete, brick stores are resizing to smaller formats that facilitate a quick in-and-out, and also deliver new experiences and selection. Here we will roundup 4 retailers who are reimagining their smaller spaces and what is on their checklist as they move forward in their strategy.

In this issue:

  • Hy-Vee Fast & Fresh - Altoona, Iowa
  • Publix GreenWise Market - Tallahassee, Florida
  • Giant Heirloom Market - Philadelphia, Pennsylvania
  • Whole Foods Daily Market - New York, New York  

The Right Size Round-Up: Small Formats

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