70% of Shoppers Face Locked-Up Goods. Here’s What They Think

Shoppers Face Locked Up Goods blog banner featuring collage of locked product cases and an impatient customer leaning on a shopping cart
Major retailers, including Target, Walmart, CVS and Walgreens, have been locking up categories of products behind theft-proof barriers. But their efforts to prevent theft might cost more than the shrink they’re trying to prevent. Our new How America Shops® research into product lock-downs, and how different generations respond, reveals the breaking points. Here’s How To ... Read more

20 New Shopper Trends Retailers Should Know for 2021

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As we look forward to a 2021 full of hope, we decided to look back on what shoppers have taught us this year, which is what retailers and brands will need to deliver next. Here are 20 of the most significant findings from WSL’s 2020 archives. Determination. In the WSL Dictionary of Retail and Shopper ... Read more

Channels are Dead: Meet Retail’s New Agnostic Shoppers

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Never mind Walmart and Amazon; today’s leading retail competitor might be Any Banner, Anywhere. Most shoppers will buy whatever they need when they need it, wherever they are, thanks to a proliferation of places to shop and products to buy. Here’s how retailers and manufacturers can recalibrate their strategies to capture today’s channel-agnostic shopper. Is ... Read more

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