WSL Search Results
CAMP: The Future of Brick Stores ... Happiness
CAMP is a next-generation toy store founded in 2018 by Ben Kaufman, the former Chief Marketing Officer of digital media company, Buzzfeed. Following its first location in the Flatiron district of Manhattan, CAMP has expanded to eight more stores across New York, Boston, Dallas, Los Angeles, South Norwalk, CT, and...Learn More
Livestreaming in the U.S.A.? Learnings from China
From Nordstrom to Petco, a blend of merchants hosted livestream shopping events in 2021, and the U.S. livestream sales were estimated to reach $11 billion by year’s end. Yet just 16% of U.S. shoppers purchased from livestreams in 2021, our How America Shops® research shows. In China, two-thirds of consumers...Learn More
You Want to Follow the Shopper Into 2022? Here Are Four Paths
As 2021 passed the baton to 2022, we at WSL reflected on all the behaviors being passed along as well, and the directions these unfolding paths to purchase will take in 2022. Then we combed through our How America Shops® research and narrowed these paths down to four practices that...Learn More
Hema Supermarket
In 2016, Alibaba, China’s largest online commerce company, opened Hema, a high-tech Chinese supermarket powered by a shopper’s smartphone. Hema (Freshippo) is part of Alibaba’s new retail strategy that integrates online, offline, logistics, and data to improve the shopping experience. With an aggressive plan to expand its locations to 2,000...Learn More
Livestream Retail: The Future Of
The launch of Alibaba’s Taobao Live in 2016 marked the beginning of a new era of shopping in China – livestream (live commerce) shopping. Taobao Live’s seamless and convenient shoppable technology, and the influence of Chinese powerhouses skilled in selling products, has helped make live commerce a success in China....Learn More
Challenging the Future of Retail. It’s right in front of your eyes! with Candace Corlett | EP30
In this episode: WSL’s Wendy Liebmann, CEO, and Candace Corlett, President, challenge the notion that companies cannot anticipate the future in these times. The shopper and retail trends WSL identified and has been tracking for 4 – 5 years are now clearly redefining the retail landscape. They discuss: How powerful...Learn More