New! How America Shops®
2016 MegaTrends Survey,
If you're wondering why spending on your category or channel continues to disappoint, the answer is here. This biennial trend survey uncovers how and where shoppers are spending as the economy improves. Here's a hint: they are no longer only spending on “stuff”. They now spend across an eclectic mix: from categories to retailers to experiences that reflect their value equation -- for a more responsible, easier and happier life.