We predict what shoppers really want.

Every day, our passionate, curious, fearless researchers and strategists study shoppers’ lives, make sense of patterns, explore and interpret sentiments to understand why, where, and how they buy, and what they will do next. To activate your retail future you must follow shoppers every day, always. It’s what we do.

Shopper Research & Insights

For three decades our How America Shops® research has successfully tracked shopper sentiments, lifestyles, attitudes and behaviors to buying across all types of retail – physical and digital. Predictive, actionable insights and customizable analysis show why shoppers do what they do, and how to boldly respond.

Retail Research & Innovation

We deliver retail and retailer insights and innovations from around the world. Our national surveys, in-depth interviews with retail executives, our global Retail Safaris®, and consulting advice, guide your relationships and strategies with retail partners to accelerate mutual growth.

Consulting & Activation

Our consulting services help you identify innovative growth opportunities and white spaces, for categories and retail. Then our activation resources enable your organization to envision, build and execute successful, differentiated, shopper-centric strategies to grow at every touchpoint, from the shelf to streaming.

We are passionate, and constantly curious, about understanding shoppers, how they live their lives, and how and where they choose to spend their time and money.(It’s what we call their Shopping Life™).

Latest Content

How Retail Can Bring Accessible Health Care to Communities Everyday with Kevin Host | EP92

In this episode: Wendy Liebmann talks to Kevin Host, SVP Health & Wellness Pharmacy at Walmart about how the retailer brings accessible...

How America Shops® in a Crisis, Yet Again: 2025

In 2025, just as in 2024, 2020 and 2008, consumers are undergoing major financial uncertainty. WSL Strategic Retail has studied the implications...

How To Grow a Specialty Retail Business in Chaotic Times with Anna Harman | EP91

In this episode: Wendy Liebmann talks to Anna Harman, CEO and co-founder of Studs, the specialty ear piercing and earring retailer, with...

How Retail Can Bring Accessible Health Care to Communities Everyday with Kevin Host | EP92

In this episode: Wendy Liebmann talks to Kevin Host, SVP Health & Wellness Pharmacy at Walmart about how the retailer brings accessible...

How America Shops® in a Crisis, Yet Again: 2025

In 2025, just as in 2024, 2020 and 2008, consumers are undergoing major financial uncertainty. WSL Strategic Retail has studied the implications...

How To Grow a Specialty Retail Business in Chaotic Times with Anna Harman | EP91

In this episode: Wendy Liebmann talks to Anna Harman, CEO and co-founder of Studs, the specialty ear piercing and earring retailer, with...

The Next Revolution in Shopper Insights with Keith Sleight | EP90

In this episode: Wendy Liebmann talks to Keith Sleight, expert in “shopping understanding”, who most recently lead the Shopper Centre of Excellence...

In 2025, just as in 2024, 2020 and 2008, consumers are undergoing major financial uncertainty. We went back into our How America Shops® data archives to previous “crises” studies to see how those times can instruct brands and retailers today. Stay tuned: These findings will serve as a baseline for our upcoming “How America Shops® in Chaos” study.

We Love Our Clients. And They Love Us.

Retailers, brands and suppliers come to us for trustworthy shopper research, retail insights and consulting advice to build bold, courageous growth strategies

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