We predict what shoppers really want.

Every day, our passionate, curious, fearless researchers and strategists study shoppers’ lives, make sense of patterns, explore and interpret sentiments to understand why, where, and how they buy, and what they will do next. To activate your retail future you must follow shoppers every day, always. It’s what we do.

Shopper Research & Insights

For three decades our How America Shops® research has successfully tracked shopper sentiments, lifestyles, attitudes and behaviors to buying across all types of retail – physical and digital. Predictive, actionable insights and customizable analysis show why shoppers do what they do, and how to boldly respond.

Retail Research & Innovation

We deliver retail and retailer insights and innovations from around the world. Our national surveys, in-depth interviews with retail executives, our global Retail Safaris®, and consulting advice, guide your relationships and strategies with retail partners to accelerate mutual growth.

Consulting & Activation

Our consulting services help you identify innovative growth opportunities and white spaces, for categories and retail. Then our activation resources enable your organization to envision, build and execute successful, differentiated, shopper-centric strategies to grow at every touchpoint, from the shelf to streaming.

By 2030, an estimated 15 million people are expected to be using GLP-1 drugs for weight loss. We wanted to know: What opportunities does this present for food retailers and brands?

Latest Content

Seismic Population Shifts Demand New Retail Strategies

In this study we present a look at how the changing demographics and household types in America affect shoppers’ behaviors. We look...

Millions of Shoppers Take Diet Drugs. What’s In Their Shopping Carts?

By 2030, an estimated 15 million people are expected to be using GLP-1 drugs for weight loss. We wanted to know: What...

Retail Safari® SNAP – May 2024 Edition

In this issue we present the ultimate in-store retail experiences with focus on community, sustainability, and quick, easy meals: Samsung Gangnam –...

Seismic Population Shifts Demand New Retail Strategies

In this study we present a look at how the changing demographics and household types in America affect shoppers’ behaviors. We look...

Millions of Shoppers Take Diet Drugs. What’s In Their Shopping Carts?

By 2030, an estimated 15 million people are expected to be using GLP-1 drugs for weight loss. We wanted to know: What...

Retail Safari® SNAP – May 2024 Edition

In this issue we present the ultimate in-store retail experiences with focus on community, sustainability, and quick, easy meals: Samsung Gangnam –...

The Future of Retail with Helena Foulkes | EP74

In this episode: Wendy Liebmann, WSL’s CEO and Chief Shopper, talks to Helena Foulkes, current board member of Costco & Harry’s, former...

We Love Our Clients. And They Love Us.

Retailers, brands and suppliers come to us for trustworthy shopper research, retail insights and consulting advice to build bold, courageous growth strategies

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