We predict what shoppers really want.

Every day, our passionate, curious, fearless researchers and strategists study shoppers’ lives, make sense of patterns, explore and interpret sentiments to understand why, where, and how they buy, and what they will do next. To activate your retail future you must follow shoppers every day, always. It’s what we do.

Shopper Research & Insights

For three decades our How America Shops® research has successfully tracked shopper sentiments, lifestyles, attitudes and behaviors to buying across all types of retail – physical and digital. Predictive, actionable insights and customizable analysis show why shoppers do what they do, and how to boldly respond.

Retail Research & Innovation

We deliver retail and retailer insights and innovations from around the world. Our national surveys, in-depth interviews with retail executives, our global Retail Safaris®, and consulting advice, guide your relationships and strategies with retail partners to accelerate mutual growth.

Consulting & Activation

Our consulting services help you identify innovative growth opportunities and white spaces, for categories and retail. Then our activation resources enable your organization to envision, build and execute successful, differentiated, shopper-centric strategies to grow at every touchpoint, from the shelf to streaming.

The metaverse, smaller formats, mental health. These are among the trends that will guide the shopping trip in 2023, based on our How America Shops® shopper research.

 

Latest Content

The Next Frontier in Retail Strategy: Planned Disruption

Massive disruption in where shoppers buy is underway, but in WSL’s new report, “Planned Disruption,” we help you make sense of it...

Retail Safari® to See the Future of Retail with Joi Pratt | EP47

In this episode: Wendy Liebmann talks with Joi Pratt, Senior Consultant for Shopper Activation, at WSL Strategic Retail, about how the WSL...

Planned Disruption

This new report suggests that the disruption that is underway in shopping can be anticipated and managed if you follow the shopper....

The Next Frontier in Retail Strategy: Planned Disruption

Massive disruption in where shoppers buy is underway, but in WSL’s new report, “Planned Disruption,” we help you make sense of it...

Retail Safari® to See the Future of Retail with Joi Pratt | EP47

In this episode: Wendy Liebmann talks with Joi Pratt, Senior Consultant for Shopper Activation, at WSL Strategic Retail, about how the WSL...

Planned Disruption

This new report suggests that the disruption that is underway in shopping can be anticipated and managed if you follow the shopper....

Retail Breaks Rules to Follow Shoppers Into the Holidays

Retailers are barreling into the height of holiday shopping season, and many are following a new playbook, from Black Fridays that jump...

We Love Our Clients. And They Love Us.

Retailers, brands and suppliers come to us for trustworthy shopper research, retail insights and consulting advice to build bold, courageous growth strategies