We predict what shoppers really want.
Every day, our passionate, curious, fearless researchers and strategists study shoppers’ lives, make sense of patterns, explore and interpret sentiments to understand why, where, and how they buy, and what they will do next. To activate your retail future you must follow shoppers every day, always. It’s what we do.

Shopper Research & Insights
For three decades our How America Shops® research has successfully tracked shopper sentiments, lifestyles, attitudes and behaviors to buying across all types of retail – physical and digital. Predictive, actionable insights and customizable analysis show why shoppers do what they do, and how to boldly respond.

Retail Research & Innovation
We deliver retail and retailer insights and innovations from around the world. Our national surveys, in-depth interviews with retail executives, our global Retail Safaris®, and consulting advice, guide your relationships and strategies with retail partners to accelerate mutual growth.

Consulting & Activation
Our consulting services help you identify innovative growth opportunities and white spaces, for categories and retail. Then our activation resources enable your organization to envision, build and execute successful, differentiated, shopper-centric strategies to grow at every touchpoint, from the shelf to streaming.
Retailers, are you talking to your customers about sexual health, menopause and menstruation?
More women expect to find products to manage the symptoms of these conditions in the store, thanks to online brands dedicated to formerly “taboo” women’s health topics.
Latest Content
Unlocking the Door to [Shopper] Happiness
As shoppers adapt to life post-Pandemic, and grapple with the effects of inflation, retailers and brands should think about how they can...
How to Make the Shopping Trip Easier, To All Generations
Yes, price is important to consumers today, but if shoppers don’t find a store that is easy to shop, they might not...
The Paradox of the New Shopping World with Candace Corlett | EP59
In this episode: Wendy Liebmann talks to WSL’s president Candace Corlett about the latest How America Shops® research that addresses the foundational...
Unlocking the Door to [Shopper] Happiness
As shoppers adapt to life post-Pandemic, and grapple with the effects of inflation, retailers and brands should think about how they can...
How to Make the Shopping Trip Easier, To All Generations
Yes, price is important to consumers today, but if shoppers don’t find a store that is easy to shop, they might not...
The Paradox of the New Shopping World with Candace Corlett | EP59
In this episode: Wendy Liebmann talks to WSL’s president Candace Corlett about the latest How America Shops® research that addresses the foundational...
Seasonal Shopping: Winning Frugal, Busy Shoppers
Our new How America Shops® report, Paradox of the New Shopping World, reveals that 88% of shoppers agree that the prices they...
We Love Our Clients. And They Love Us.
Retailers, brands and suppliers come to us for trustworthy shopper research, retail insights and consulting advice to build bold, courageous growth strategies