We predict what shoppers really want.
Every day, our passionate, curious, fearless researchers and strategists study shoppers’ lives, make sense of patterns, explore and interpret sentiments to understand why, where, and how they buy, and what they will do next. To activate your retail future you must follow shoppers every day, always. It’s what we do.
Shopper Research & Insights
For three decades our How America Shops® research has successfully tracked shopper sentiments, lifestyles, attitudes and behaviors to buying across all types of retail – physical and digital. Predictive, actionable insights and customizable analysis show why shoppers do what they do, and how to boldly respond.
Retail Research & Innovation
We deliver retail and retailer insights and innovations from around the world. Our national surveys, in-depth interviews with retail executives, our global Retail Safaris®, and consulting advice, guide your relationships and strategies with retail partners to accelerate mutual growth.
Consulting & Activation
Our consulting services help you identify innovative growth opportunities and white spaces, for categories and retail. Then our activation resources enable your organization to envision, build and execute successful, differentiated, shopper-centric strategies to grow at every touchpoint, from the shelf to streaming.
We are passionate, and constantly curious, about understanding shoppers,
how they live their lives, and how and where they choose to spend their time and money.(It’s what we call their Shopping Life™).
Latest Content
Retail Safari® SNAP – December 2024 [ Favorites ]
Before the new year, take a moment to enjoy some of our favorites from 2024. Petlove – São Paulo, Brazil Jones...
Retail 2030 – A Framework for Growth with Jacqueline Windsor, PwC | EP83
In this episode: Wendy Liebmann talks to Jacqueline Windsor, partner in Strategy and Deals for the Consumer Market and UK Head of...
Who’s Winning the Beauty Retailer Race for Gen Z?
By Noor Lobad, NOVEMBER 19, 2024 || A Publication of WWD (Women’s Wear Daily) Gen Z is the only cohort whose beauty...
Retail Safari® SNAP – December 2024 [ Favorites ]
Before the new year, take a moment to enjoy some of our favorites from 2024. Petlove – São Paulo, Brazil Jones...
Retail 2030 – A Framework for Growth with Jacqueline Windsor, PwC | EP83
In this episode: Wendy Liebmann talks to Jacqueline Windsor, partner in Strategy and Deals for the Consumer Market and UK Head of...
Who’s Winning the Beauty Retailer Race for Gen Z?
By Noor Lobad, NOVEMBER 19, 2024 || A Publication of WWD (Women’s Wear Daily) Gen Z is the only cohort whose beauty...
The Impact of TLC on Retail Sales (Trust. Loyalty. Caring.)
In this report we wanted to investigate the links between Trust, Loyalty, and Caring to see how they work together and help...
Under-the-radar retail channels such as TikTok, Instagram and marijuana dispensaries are eating up market share in the health and wellness category. If retailers and brands don't respond to this threat soon, they'll suffer the side effects. But we see opportunity.
We Love Our Clients. And They Love Us.
Retailers, brands and suppliers come to us for trustworthy shopper research, retail insights and consulting advice to build bold, courageous growth strategies