We couldn’t understand the category share losses. Audit data didn’t tell us. But you did. You told us that 1 / 4 women were buying our category in specialty stores. We don’t even track that channel. Once we knew, we could do something about it. Your holistic view was invaluable.

We trust WSL to help us look at our business through a different lens. Their insights help us anticipate the changing competitive environment, where shoppers are headed, and the opportunities that arise. They’ve helped us develop new businesses as a result. And they are never afraid to tell us when we are not being bold enough.

As per usual, you simply knocked the cover off the ball today.  Congratulations! Your insights and content are always on point and you deliver in such a fun and interesting way! You also managed the roundtable at the end of the day in an authentic, genuine, and meaningful way. It was truly enjoyable.

It’s an honor to be here (recording the WSL Future Shop Podcast) and talk with you. I appreciate the time with you, appreciate everything that you’re doing. You’re an encouragement and inspiration to too many of us. And I thank you for reaching out to me.

We can’t go into a Sales planning session without knowing the opportunities and the challenges we can expect from shoppers, so we bring in WSL. They are thought leaders and very passionate about getting us to understand the shopper.

WSL Strategic Retail has become a valuable asset to our brand, merchandising, and retail teams.  They bring insights that help us see new category and consumer opportunities, and new retail concepts that we can deliver in our parks.  They really understand our culture, which makes their insights relevant and even more valuable.