We predict what shoppers really want.

Every day, our passionate, curious, fearless researchers and strategists study shoppers’ lives, make sense of patterns, explore and interpret sentiments to understand why, where, and how they buy, and what they will do next. To activate your retail future you must follow shoppers every day, always. It’s what we do.

Shopper Research & Insights

For three decades our How America Shops® research has successfully tracked shopper sentiments, lifestyles, attitudes and behaviors to buying across all types of retail – physical and digital. Predictive, actionable insights and customizable analysis show why shoppers do what they do, and how to boldly respond.

Retail Research & Innovation

We deliver retail and retailer insights and innovations from around the world. Our national surveys, in-depth interviews with retail executives, our global Retail Safaris®, and consulting advice, guide your relationships and strategies with retail partners to accelerate mutual growth.

Consulting & Activation

Our consulting services help you identify innovative growth opportunities and white spaces, for categories and retail. Then our activation resources enable your organization to envision, build and execute successful, differentiated, shopper-centric strategies to grow at every touchpoint, from the shelf to streaming.

It might not surprise you that Gen X consumers spend more money than Gen Z, Millennials and Boomers. But a breakdown of their spending by category, as percentages of their total purchases, can reveal far more about generational buying trends.

Latest Content

How to build a joyful Gen Z beauty retail experience with Claudia Lloreda | EP76

In this episode: Wendy Liebmann talks to Claudia Lloreda, founder and general manager of Blush Bar, the Latin American beauty specialty retailer...

Older Consumers Worth Wooing

By Scot Meyer, JULY 8, 2024 || A Publication of MMR [Mass Market Retailers] Forward-looking retailers and suppliers rightly focus on the...

Shoppers’ View of The Future of Health

In this report we present a view of shopper attitudes, behaviors and perceptions of health and wellness. We examine what it looks...

How to build a joyful Gen Z beauty retail experience with Claudia Lloreda | EP76

In this episode: Wendy Liebmann talks to Claudia Lloreda, founder and general manager of Blush Bar, the Latin American beauty specialty retailer...

Older Consumers Worth Wooing

By Scot Meyer, JULY 8, 2024 || A Publication of MMR [Mass Market Retailers] Forward-looking retailers and suppliers rightly focus on the...

Shoppers’ View of The Future of Health

In this report we present a view of shopper attitudes, behaviors and perceptions of health and wellness. We examine what it looks...

Retail Safari® SNAP – July 2024 Edition

In this issue we present the ultimate in-store retail experiences featuring a mission to save animals, the future of brand HQs, and...

We Love Our Clients. And They Love Us.

Retailers, brands and suppliers come to us for trustworthy shopper research, retail insights and consulting advice to build bold, courageous growth strategies

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