We predict what shoppers really want.

Every day, our passionate, curious, fearless researchers and strategists study shoppers’ lives, make sense of patterns, explore and interpret sentiments to understand why, where, and how they buy, and what they will do next. To activate your retail future you must follow shoppers every day, always. It’s what we do.

Shopper Research & Insights

For three decades our How America Shops® research has successfully tracked shopper sentiments, lifestyles, attitudes and behaviors to buying across all types of retail – physical and digital. Predictive, actionable insights and customizable analysis show why shoppers do what they do, and how to boldly respond.

Retail Research & Innovation

We deliver retail and retailer insights and innovations from around the world. Our national surveys, in-depth interviews with retail executives, our global Retail Safaris®, and consulting advice, guide your relationships and strategies with retail partners to accelerate mutual growth.

Consulting & Activation

Our consulting services help you identify innovative growth opportunities and white spaces, for categories and retail. Then our activation resources enable your organization to envision, build and execute successful, differentiated, shopper-centric strategies to grow at every touchpoint, from the shelf to streaming.

With tighter spending everywhere around us, consumer preferences in 2023 will shape the retail in 2024 and beyond. We dove into our proprietary How America Shops® surveys of the past year and found six ways how consumer trend changes will more prominently influence retail and brand strategies in 2024 – and beyond.

Latest Content

Innovating Beauty Retail – A Latin View with the WSL team | EP70

In this episode: Wendy Liebmann talks to WSL Retail Strategy Consultant, Elia Auchane, and Retail Innovation Manager, Allie Chilicki, about curating a Retail...

Can Retail Pharmacies Bring Back the Magic?

Retail pharmacy is facing a massive challenge. They are expected to provide relevant, hands-on and technology-based solutions for their customers. Yet a...

Smart Shopping to Live Well

Our How America Shops® report, Caution! Retail Curves Ahead, reveals that financial anxiety affects 77% of shoppers caused by increases in their...

Innovating Beauty Retail – A Latin View with the WSL team | EP70

In this episode: Wendy Liebmann talks to WSL Retail Strategy Consultant, Elia Auchane, and Retail Innovation Manager, Allie Chilicki, about curating a Retail...

Can Retail Pharmacies Bring Back the Magic?

Retail pharmacy is facing a massive challenge. They are expected to provide relevant, hands-on and technology-based solutions for their customers. Yet a...

Smart Shopping to Live Well

Our How America Shops® report, Caution! Retail Curves Ahead, reveals that financial anxiety affects 77% of shoppers caused by increases in their...

Transform Beauty Retail

When mass goes luxe, when luxe goes mass, when e-commerce is old news, and marketplaces offer beauty every day, when digital, streaming,...

We Love Our Clients. And They Love Us.

Retailers, brands and suppliers come to us for trustworthy shopper research, retail insights and consulting advice to build bold, courageous growth strategies

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