We predict what shoppers really want.
Every day, our passionate, curious, fearless researchers and strategists study shoppers’ lives, make sense of patterns, explore and interpret sentiments to understand why, where, and how they buy, and what they will do next. To activate your retail future you must follow shoppers every day, always. It’s what we do.
Shopper Research & Insights
For three decades our How America Shops® research has successfully tracked shopper sentiments, lifestyles, attitudes and behaviors to buying across all types of retail – physical and digital. Predictive, actionable insights and customizable analysis show why shoppers do what they do, and how to boldly respond.
Retail Research & Innovation
We deliver retail and retailer insights and innovations from around the world. Our national surveys, in-depth interviews with retail executives, our global Retail Safaris®, and consulting advice, guide your relationships and strategies with retail partners to accelerate mutual growth.
Consulting & Activation
Our consulting services help you identify innovative growth opportunities and white spaces, for categories and retail. Then our activation resources enable your organization to envision, build and execute successful, differentiated, shopper-centric strategies to grow at every touchpoint, from the shelf to streaming.
The metaverse, smaller formats, mental health. These are among the trends that will guide the shopping trip in 2023, based on our How America Shops® shopper research.
Latest Content
50:50 Retail. A Prototype for the Future. Right Now, with Dan O’Connor | EP50
In this episode: Wendy Liebmann talks with Dan O’Connor, founder of the Future Commerce Initiative and Executive in Residence at the Harvard...
The Big Retail Opportunity: Human Wellness Applied to Pets
This Retail Safari® gives you a tour of how different retailers are creating shopping experiences for pet parents that are focused on...
Consumer or Shopper: Here’s The Difference!
All shoppers are consumers, but not all consumers are shoppers. Are retailers and brands making the proper distinction? In exploring what distinguishes...
50:50 Retail. A Prototype for the Future. Right Now, with Dan O’Connor | EP50
In this episode: Wendy Liebmann talks with Dan O’Connor, founder of the Future Commerce Initiative and Executive in Residence at the Harvard...
The Big Retail Opportunity: Human Wellness Applied to Pets
This Retail Safari® gives you a tour of how different retailers are creating shopping experiences for pet parents that are focused on...
Consumer or Shopper: Here’s The Difference!
All shoppers are consumers, but not all consumers are shoppers. Are retailers and brands making the proper distinction? In exploring what distinguishes...
The Infinite Store Inside a Small Format
For our latest Retail Safari® excursions, our scouts visited several new retail concepts that meet the consumer’s preference for a quick trip...
We Love Our Clients. And They Love Us.
Retailers, brands and suppliers come to us for trustworthy shopper research, retail insights and consulting advice to build bold, courageous growth strategies
