WSL helps you make sense of what matters most to your shoppers. If you don’t see a sector that works for you, let us know.
We know how different generations shop in varying categories, who chooses one retailer over another, and how they approach all the many touchpoints of retail. We know because we are constantly focused on Shopping Life™ across sectors and categories, and then blend shopper interactions by demographics.

Can’t find what you are looking for?
Shopper Segments

Men, Women,
Non-Binary

Generations:
Gen Z, Millennials,
Gen X, Boomers
Seniors

African American,
Caucasian, Hispanics,
Asian

Household
Income:
<$25K - $150K+

Household Configuration:
Size, Children in Household,
and More

Employment Status

Education Level

Marital Status
Channels

Convenience
Store

Department Stores

Deep Discount
Grocery

Supercenter

Supermarket

Dollar Store

Drug Store

Off Price

Online Only
Retailers

Livestream
Platforms

Social Media

Specialty Stores:
Baby, Beauty, Health,
Food, Pet, and More

Warehouse Clubs
Retailers

Industries & Categories

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