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The WSL Blog: Our key insights in story form

Learn more about what we know. Our Shopper Trends blog brings our shopper insights to life in formats that are relevant to you. And we often share what’s next in our research, so you have it first.

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Consumer or Shopper: Here’s The Difference!
Consumer or Shopper: Here’s The Difference!
All shoppers are consumers, but not all consumers are shoppers. Are retailers and brands making the proper distinction? In exploring what distinguishes these two groups,...
Mar 20 2023

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