WSL‘s Top Innovations

Take a world tour of the retail innovations that inspire new thinking.  Here’s WSL’s Hot List of the best innovations our Retail Safari® global scouts have recently uncovered.

Retail Innovator photo of Bath and Body Works

Bath & Body Works – Miami, FL

Bath & Body Works is celebrating Black History Month with signage that highlights and quotes perfumers and designers about their values of self-expression, love, and happiness.
Retail innovator photo of Credo Beauty

Credo Beauty – New York, NY

Clean beauty store, Credo Beauty, is making a change in beauty with its Credo Clean Standard and BIPOC brands. Credo’s Brand Spotlight Collection curates black-founded bestsellers, inviting shoppers to support, test out, and come back for their favorites.
Retail innovator photo of Kroger Hispanic Concept Store

Kroger – Houston, TX

Kroger’s first-ever Hispanic concept store opened in Fall 2023 to better serve the needs of the local Hispanic community. This store still merchandises seasonal items, including Valentine's Day gifts to "give from the heart."
Retail Innovator photo of Winn-Dixie

Winn-Dixie – Neptune Beach, FL

This Superbowl-themed Hellmann’s display has a QR code that takes shoppers to the Hellmann’s website to browse simple game day recipes – and purchase the ingredients from Target, Walmart, Amazon Fresh, or Instacart.
Retail innovator photo of Boots Beauty

Boots Beauty – London, UK

Boots, the UK’s leading health and beauty retailer, opened its first Boots Beauty concept in December 2023. This store boasts 11,000 square-feet of beauty brands and services, including a Dermatological Lab with consultations from dermatologist trained pharmacists.
Retail innovator photo of Trader Joe's

Trader Joe’s – Miami, FL

Trader Joe’s is creating a more accessible, inclusive shopping experience in collaboration with Magnusmode. Magnusmode is a free app that has digital card decks that give neurodivergent shoppers simple steps for navigating their local Trader Joe’s.
Retail innovator photo of Treat at JFK Airport

Treat – JFK Airport, NYC

Treat is an upscale health and wellness concept that meets shoppers (travelers) at the airport. Travelers at Terminal 4 in JFK Airport can shop a curated assortment of innovative health, wellness, and beauty brands and pass time with services like showers and meditation.
Retail innovator photo of Walmart Hair Lab

Walmart – Springdale, AR

An endcap for custom haircare brand, Hair Lab by Strands, allows shoppers to analyze their hair’s needs using a handheld device (sanitized by UV light) called the Strands Smart Scanner. This helps shoppers create an affordable shampoo and conditioner custom to their results.
Retail innovator photo of JFK Airport's Build-A-Bear vending machine

Build-a-Bear – JFK Airport, NYC

Travel retailer, Hudson Group, has reimagined the traditional vending machine with customizable experiences from specialty retailers. This Build-A-Bear Workshop vending machine transforms the in-store experience into a more convenient and contactless format for travelers, available 24/7.
Retail innovator photo of Aesop's outside product sampling

Aesop – Miami, FL

This Australian-founded skin, hair, and body care brand is taking a clever approach to merchandising, testing products beyond the confines of the store. This can draw shoppers in and establish a sensory experience before shoppers even step inside.

Retail Safari® What it is, How it works.

What is a Retail Safari®? We bring you retail innovation and inspiration from around the world, every day.

Retail Safari® is WSL’s proprietary process (yes, it‘s trademarked) that immerses your organization in places you may not think to look for innovation.  You will find inspiration from around the world for strategies and programs that will set you apart and help you grow.

It’s a one-stop resource grounded in our proprietary shopper and retail insights, supported with innovation processes and toolkits that an exciting culture of creative thinking that boldly drives your growth. All powered by WSL’s retail research insights and tailored to your goals.

We customize our Retail Safaris® to your needs.

We curate the best-in-class global retail concepts (physical and digital) based on emerging trends we identify in our shopper research that predict the future of your retail. Our scouts around the world continuously assess what’s new and why it’s relevant. We can customize themes to your specific needs and we deliver all this to you any way you want it. To fit your budget.

Virtual Retail Safari®

We inspire you and your teams with regular curated deliveries to your inbox of what’s next at retail. No need to leave your desk. Or we can bring the Retail Safari® to you in a virtual session where you have opportunities to ask questions, discuss and build ideas, conveniently.

Retail Safari® In a Box

Call it the DIY Safari. We develop everything for you and package it up so you can conduct your own in-market Retail Safari® but with all our guidance and inspiration behind the scenes.

Retail Safari® Photo Library

We catalog all our tours by trend, topic, and category, so you have ongoing access to imagery. Ideal for teams to use for program inspiration, joint business planning, and thought leadership meetings with customers, for internal strategy sessions or corporate training. Housed in our WSL library, it’s easily accessible and customizable.

Retail Safari® Live

We create a live, in-person event, in a market, customized to your specific issues or topics. Our experts collaborate with you to identify the subject, identify and scout the market, build out the tour, and unique tools to inspire before, during, and after the event.  Plus, a framework and action steps that deliver bold, differentiated shopper and retail solutions.

Our proprietary Retail Safaris® empower you to anticipate the future of retail through emerging, relevant retail concepts from around the world.

Our Retail Safaris® bring amazing retail concepts to you, in easy-to-follow visual reports, video streams, in person events, and more. From New York to London, from China to California, our scouts continuously search out the latest retail innovations often in most surprising forms – so you’re prepared for what’s next.

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