WSL‘s Top Innovations

Take a world tour of the retail innovations that inspire new thinking.  Here’s WSL’s Hot List of the best innovations our Retail Safari® global scouts have recently uncovered.

Top Innovator photo of Petlove

Petlove – São Paulo, Brazil

Petlove, a Brazilian e-commerce pet store that has expanded into physical retail, aims to optimize its offerings in a small store setting. Petlove is maximizing its limited space by introducing a Pet Play park on the store’s rooftop. This creates a destination for both, shopping and fun experiences with your pet.
Top Innovator photo of Nike Well Collective

Nike Well Collective – Miami, FL

Nike Well Collective stores focus on supporting and empowering women. This store creates a more inclusive shopping environment by incorporating merchandise and artwork that highlight a well-rounded lifestyle, with a particular emphasis on activities such as stretching and yoga.
Top Innovator photo of Babylist

Babylist – Los Angeles, CA

Babylist is a baby registry website, app, and marketplace that expanded into retail, opening a “Baby Store of the Future” where expectant mothers to confidently prepare for their babies. Notable store features include this Expectful wall, where shoppers can write cards with inspirational messages for other expecting mothers.
Top Innovator photo of Harvest Market

Harvest Market – Springfield, IL

Spring is in the air! Using signage that reads "Sippin' into spring” and "no calories, no sweeteners, all smiles," this display brings a joyful and vibrant message to the aisle that can help shoppers embrace the upcoming season.
Top Innovator photo of Arula

Arula – Las Vegas, NV

Arula is a mid and plus-size clothing brand founded to make all women feel beautiful. The brand’s mission to empower women is reinforced through Mission Mondays. Each Monday, 10% of net proceeds go to local charities, such as ones that assist service women and boost self-esteem.
Top Innovator photo of Fresh Market

Fresh Market – Greensboro, NC

At Fresh Market, shoppers can indulge in the allure of these exclusive springtime coffee flavors and sweets merchandised in this irresistible presentation. It's the perfect temptation for filling Easter baskets and shopping carts with new treats.
Top Innovator photo of Petco

Petco – New York, NY

Petco was celebrating Dental Health Month by offering shoppers BOGO deals on dental care solutions from national brands like Milk-Bone and Pedigree for the entire month of February. In order to take advantage of the deal, shoppers be a free member.
Top innovator photo of Rexall

Rexall – Vancouver, CA

The DAVIDsTEA one-stop tea shop represents an innovative merchandising display seamlessly integrating shopper education, highlighting the brand's key benefits, providing a straightforward method for choosing from a diverse range of flavors, and offering guidance on connecting with the brand through social media.
Top Innovator photo of Walmart Pet Clinic

Walmart Pet Clinic – Dallas, GA

The front desk at Walmart’s first-ever Pet Clinic reinforces the affordable prices of its grooming and vet services and the perks of a Walmart+ Membership. Walmart+ members receive free home delivery, a convenient solution to reordering pet food and supplies.
Top Innovator photo of Trader Joe's

Trader Joe’s – Miami, FL

Trader Joe’s is transforming the task of grocery shopping into an exciting treasure hunt, complete with little games designed to engage shoppers of all ages, particularly children, as they explore the store with their families.

Retail Safari® What it is, How it works.

What is a Retail Safari®? We bring you retail innovation and inspiration from around the world, every day.

Retail Safari® is WSL’s proprietary process (yes, it‘s trademarked) that immerses your organization in places you may not think to look for innovation.  You will find inspiration from around the world for strategies and programs that will set you apart and help you grow.

It’s a one-stop resource grounded in our proprietary shopper and retail insights, supported with innovation processes and toolkits that an exciting culture of creative thinking that boldly drives your growth. All powered by WSL’s retail research insights and tailored to your goals.

We customize our Retail Safaris® to your needs.

We curate the best-in-class global retail concepts (physical and digital) based on emerging trends we identify in our shopper research that predict the future of your retail. Our scouts around the world continuously assess what’s new and why it’s relevant. We can customize themes to your specific needs and we deliver all this to you any way you want it. To fit your budget.

Virtual Retail Safari®

We inspire you and your teams with regular curated deliveries to your inbox of what’s next at retail. No need to leave your desk. Or we can bring the Retail Safari® to you in a virtual session where you have opportunities to ask questions, discuss and build ideas, conveniently.

Retail Safari® In a Box

Call it the DIY Safari. We develop everything for you and package it up so you can conduct your own in-market Retail Safari® but with all our guidance and inspiration behind the scenes.

Retail Safari® Photo Library

We catalog all our tours by trend, topic, and category, so you have ongoing access to imagery. Ideal for teams to use for program inspiration, joint business planning, and thought leadership meetings with customers, for internal strategy sessions or corporate training. Housed in our WSL library, it’s easily accessible and customizable.

Retail Safari® Live

We create a live, in-person event, in a market, customized to your specific issues or topics. Our experts collaborate with you to identify the subject, identify and scout the market, build out the tour, and unique tools to inspire before, during, and after the event.  Plus, a framework and action steps that deliver bold, differentiated shopper and retail solutions.

Our proprietary Retail Safaris® empower you to anticipate the future of retail through emerging, relevant retail concepts from around the world.

Our Retail Safaris® bring amazing retail concepts to you, in easy-to-follow visual reports, video streams, in person events, and more. From New York to London, from China to California, our scouts continuously search out the latest retail innovations often in most surprising forms – so you’re prepared for what’s next.

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