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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.

 

And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

Benchmarking the Future - Reality Check

Benchmarking the Future - Reality Check

This report monitors critical behaviors that are transforming shopping... and your business.  It allows you to anticipate what shoppers want.  

One of the findings cautions us to slow down; we may be moving too fast to deliver omni-channel and digital shopping tools.  The majority of CPG shoppers have not crossed over, and are being left behind.

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Benchmarking the Future - Reality Check
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