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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.


And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

Bold Brave New Retail Emerges - Free Download

Bold Brave New Retail Emerges - Free Download

There’s something very appealing about the new Nordstrom department store that opened recently in Manhattan. Very appealing, and also very brave and bold. The same is true for the new Wegmans grocery store in the Brooklyn Navy Yards, NY, Walmart’s new health concept in Dallas, GA and the new Aldi store in Minneapolis, MN.

What these retailers show is that if you want to build loyalty in a world where shoppers are more interested in fast than forever, you need to engage them differently. Each of these retailers are doing just that.

Free Edge Download

Bold Brave New Retail Emerges - Free Download

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