Our innovative research captures the complete shopper experience, from what drives their choices to what inspires them in-store & online

What ensures your retail strategy stands apart goes beyond data. WSL Insights continuously bring you retail innovation trends from around the world to inspire new thinking and growth. We help you predict where your shoppers are headed and build solutions to meet them there.

Beauty Is Breaking Out:
New Retail Safari® Newsletter

Beauty isn’t confined to the beauty aisle anymore. Today’s shoppers are discovering skincare, fragrance, and self-care everywhere — and that’s by design. This month, we explored how beauty is showing up in unexpected, irresistible ways.

WSL‘s Top Innovations

Take a world tour of the retail innovations that inspire new thinking. Here’s WSL’s Hot List of the best innovations our Retail Safari^® global scouts have recently uncovered.

Tarte Cosmetics x Dunkin Donuts

Guava Girl Summer just got a refreshing glow-up. Tarte and Dunkin’ teamed up to drop a limited-edition lineup of juicy lip must-haves inspired by the vibrant flavors of Dunkin’ Refreshers and including a keychain donut charm.

Crocs x Love Island

Love Island is on everyone’s mind – and Crocs often pop up as the shoe wear of choice in the villa. Crocs shared “gifts [they’d] send to the men of the villa” on social, connecting their products to the latest moments from the show.

WSL Top Innovator featuring Goldfish complimentary car wash in New Jersey

Goldfish Car Wash – New Jersey

Goldfish® opened a first-of-its-kind free car wash at the Jersey Shore for beach goers and road trippers. The complimentary cleaning includes an orange sudsy wash, interior vacuuming, and custom mixes of trendy Goldfish cracker flavors like Spicy Dill and Old Bay.

Fenty x Smurfs

Fenty Beauty unveiled a seven-piece limited edition lineup of bold, playful essentials for lips, hair, body, and face with a Smurfette twist, inspired by Rihanna’s upcoming role as Smurfette in the Smurfs movie premiere this month.

Pinterest x Chamberlain Coffee

Pinterest has debuted its first co-branded product, a Sea Salt Toffee Flavored Coffee Blend with the Chamberlain Coffee brand, founded by Gen-Z content creator Emma Chamberlain, who imagined the entire campaign on the platform.

WSL Top Innovator featuring Hermes "Mystery at the Grooms"

Hermès “Mystery At The Grooms”

Hermès is opening the doors to the Grooms’ House, a singular theatrical set where the caretakers live with their faithful horse companions and where guests can put their wits to the test and solve the curious case of horses gone missing.

WSL Top Innovator featuring Billie x Ian Charms collab

Bille x Ian Charms

Personal care brand Billie enlists celeb-approved brand Ian Charms for a bush-worthy collab featuring bikinis with Ian Charms’ trendy and chaotic charms like “I [heart] Fuzz” and “Bushkini,” – celebrating bold individuality and unfiltered self-expression.

Materialists

A24’s latest stunt for Materialists turns the movie theater into a truth booth: they installed height-check boards so your date can finally prove (or admit) whether they’re actually 6 feet tall — no more lies — just vibes and vertical receipts.

Barnes & Noble

Summer reading lists are here, and Barnes & Noble is offering free books to kids in Grades 1-6 for completing a summer reading journal. Once the student completes any eight books, shares which was their favorite, they can choose a book from the list to take home!

Retail Safari® What it is, How it works.

WSL Retail Safari^®creates a culture of innovation in your organization. It inspires new thinking, identifies new opportunities and creates new solutions, fast…

How We Help You Win

Stay Ahead – Our global scouts uncover game-changing retail trends before they go mainstream.
Customized for You – Whether you need quick inspiration or deep strategy, we tailor Retail Safari® to your goals.
Actionable Insights – Grounded in shopper research, we connect innovation to real consumer behavior.

The opportunities are endless – let’s build the future of retail together!

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Our Retail Safari® Tools

At WSL Strategic Retail, we don’t just track trends—we reveal what’s next and help you act on it. Our Retail Safari® Toolkit offers curated journeys into the world’s most innovative retail concepts, turning insights into actionable strategies to keep you ahead.

Retailer Immersions

An exclusive, behind-the-scenes look at how retailers are shaping the future. With immersive, on-location experiences, you’ll gain insider insights into strategies, store concepts, and shopper engagement tactics you won’t find anywhere else.

Retail Safari® In a Box

Call it the DIY Retail Safari®. We develop everything for you: expert-curated insights, must-see stores – and other locations, step-by-step guidance so you know what to look at, and a map so you can conduct your own in-market Retail Safari®.

Retail Safari® Virtual

This brings curated, topic-specific innovation to you virtually through an interactive presentation, designed to inspire action and drive results from you desktop. Option to include a workshop session to develop practical takeaways for your business.

Retail Safari® Live

A customized, in-person Retail Safari® built around your business needs. We take you to the most relevant, inspiring retail spaces – physical and digital, where you’ll experience cutting-edge concepts. Includes a facilitated workshop to develop practical takeaways for your business.

`Our Retail Safari^® Newsletter empowers you to anticipate the future of retail` through emerging, relevant retail concepts from around the world.

Each edition of our Retail Safari® Newsletter is curated around your interests and the challenges you want to solve. Explore standout global, physical, and digital breakthroughs in retail innovation that spark fresh thinking and inspire new ideas. Plus, access to our searchable photo library.

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Get our latest thinking on what’s next with shoppers and retail.

The Retail Safari® is a much smarter way to tour stores. We go to stores that make us think outside our walls and using the Retail Safari® guide map taught my team how to look at the elements of a store that impact shoppers. It’s a productive tool to find new ideas we can take to retailers to impact our brands in their stores.

VP Sales // Health Care Company

You used innovative tools to help us create really smart ideas to drive the Bath & Body Works business. The Retail Safari® was efficient, productive and won the respect of our team and senior management.

VP Consumer Insights // Bath & Body Works

Thank you for your leadership during our Retail Safari® last week! You did a fantastic job setting our path and keeping us focused and on track. The debrief at the end is the most important part and while we were all spent at the end of the day, you were able to get a strong list of action items out of us! We were all impressed that you were able to get us to 9 stores in one day and it didn’t feel overwhelming. Great job!

Director, Category Management // Keurig Dr. Pepper

I love your virtual safaris. It’s a way to get in touch with retail innovation in a time-effective way. I learn something new or I’m prompted to think about an initiative in a new way every time I am with you all-thank you!! Great presentation – was very value-added.

Retail Safari® Virtual Event // Attendee

Target is well-known for terrific marketing, but we also know the power of smart ideas from external sources, and that is when we call WSL Strategic Retail.