Our innovative research captures the complete shopper experience, from what drives their choices to what inspires them in-store & online

What ensures your retail strategy stands apart goes beyond data. WSL Insights continuously bring you retail innovation trends from around the world to inspire new thinking and growth. We help you predict where your shoppers are headed and build solutions to meet them there.

Convenience Matters:
New Retail Safari® Newsletter

Shoppers today expect ease at every step — from discovery to purchase and beyond. This month, we’re spotlighting companies that are removing friction and making the shopping journey more seamless than ever.

WSL‘s Top Innovations

Take a world tour of the retail innovations that inspire new thinking. Here’s WSL’s Hot List of the best innovations our Retail Safari^® global scouts have recently uncovered.

The Ordinary Eggs

The Ordinary is fighting soaring egg prices & the New York egg shortage with “ordinarily priced” cartons of 12 “ordinary” eggs. The cartons were available for $3.37 at its Nolita and 5^th Ave stores in New York City.

Top retail innovator featuring Kylie Kelsie's collaboration with Liquid Death

Liquid Death x Kylie Kelce

Pregnant women need to drink a lot of water, and Liquid Death, the ultra-creative water brand has partnered with pregnant Kylie Kelce to launch its limited edition 5-liter kegs filled with the brand’s chuggable still mountain water in a brand new commercial.

Top retail innovator featuring Rare Beauty on Substack

Rare Beauty Substack

More and more brands are looking for additional ways to reach their shoppers, is the latest approach with Rare Beauty joining the party. The best-selling beauty brand promises to share a look behind the scenes.

Top retail innovator featuring Frida's breast milk ice cream

Frida – Breast Milk Ice Cream

Shoppers must wait nine months to taste Frida’s Breast Milk Ice Cream. No, it’s not made of breast milk, but the brand assures that it will be a “perfect representation of the sweet, creamy, nutrient-packed goodness.”

SET error/bloopers

Athleisure brand SET Active recently owned up to one of its mistakes; the brand announced that late into production, it realized the sizing was off in the new collection, instead of “wasting” the product, the brand launched the collection on sale.

Top retail innovator featuring Lululemon UK flagship with in-store water personalization

Lululemon – London, UK

Lululemon’s latest flagship, the largest in EMEA, has a brand-new water personalization offering in-store. Shoppers can monogram their bottles in-store and leave with their favorite workout gear and a one-of-a-kind product.

Top retail innovator featuring Glossier's immersive pop-up in Paris

Glossier – Paris, France

Glossier debuted its fourth fragrance with an immersive pop-up in Paris, its first physical appearance. Attendees received an AI-penned personalized poem based on each visitor’s expression and posture and could get their perfume bottles engraved.

GymNation

The UAE’s leading fitness brand is revolutionizing recovery with The GymNation Hotel, the first gym with a hotel. Created for dedicated fitness enthusiasts and night owls, this concept allows guests to rest & recover between workouts or spend the night!

Top retail innovator featuring Uber and A Minecraft Movie's collab email

Uber x Minecraft Movie

Uber has teamed up with A Minecraft Movie to offer a blockbuster evening. Parents who sign their teenagers up for an Uber teen account will receive two free rides and two movie tickets so their kids can see a movie with friends.

Retail Safari® What it is, How it works.

WSL Retail Safari^®creates a culture of innovation in your organization. It inspires new thinking, identifies new opportunities and creates new solutions, fast…

How We Help You Win

Stay Ahead – Our global scouts uncover game-changing retail trends before they go mainstream.
Customized for You – Whether you need quick inspiration or deep strategy, we tailor Retail Safari® to your goals.
Actionable Insights – Grounded in shopper research, we connect innovation to real consumer behavior.

The opportunities are endless – let’s build the future of retail together!

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Our Retail Safari® Tools

At WSL Strategic Retail, we don’t just track trends—we reveal what’s next and help you act on it. Our Retail Safari® Toolkit offers curated journeys into the world’s most innovative retail concepts, turning insights into actionable strategies to keep you ahead.

Retailer Immersions

An exclusive, behind-the-scenes look at how retailers are shaping the future. With immersive, on-location experiences, you’ll gain insider insights into strategies, store concepts, and shopper engagement tactics you won’t find anywhere else.

Retail Safari® In a Box

Call it the DIY Retail Safari®. We develop everything for you: expert-curated insights, must-see stores – and other locations, step-by-step guidance so you know what to look at, and a map so you can conduct your own in-market Retail Safari®.

Retail Safari® Virtual

This brings curated, topic-specific innovation to you virtually through an interactive presentation, designed to inspire action and drive results from you desktop. Option to include a workshop session to develop practical takeaways for your business.

Retail Safari® Live

A customized, in-person Retail Safari® built around your business needs. We take you to the most relevant, inspiring retail spaces – physical and digital, where you’ll experience cutting-edge concepts. Includes a facilitated workshop to develop practical takeaways for your business.

`Our Retail Safari^® Newsletter empowers you to anticipate the future of retail` through emerging, relevant retail concepts from around the world.

Each edition of our Retail Safari® Newsletter is curated around your interests and the challenges you want to solve. Explore standout global, physical, and digital breakthroughs in retail innovation that spark fresh thinking and inspire new ideas. Plus, access to our searchable photo library.

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Get our latest thinking on what’s next with shoppers and retail.

The Retail Safari® is a much smarter way to tour stores. We go to stores that make us think outside our walls and using the Retail Safari® guide map taught my team how to look at the elements of a store that impact shoppers. It’s a productive tool to find new ideas we can take to retailers to impact our brands in their stores.

VP Sales // Health Care Company

You used innovative tools to help us create really smart ideas to drive the Bath & Body Works business. The Retail Safari® was efficient, productive and won the respect of our team and senior management.

VP Consumer Insights // Bath & Body Works

Thank you for your leadership during our Retail Safari® last week! You did a fantastic job setting our path and keeping us focused and on track. The debrief at the end is the most important part and while we were all spent at the end of the day, you were able to get a strong list of action items out of us! We were all impressed that you were able to get us to 9 stores in one day and it didn’t feel overwhelming. Great job!

Director, Category Management // Keurig Dr. Pepper

I love your virtual safaris. It’s a way to get in touch with retail innovation in a time-effective way. I learn something new or I’m prompted to think about an initiative in a new way every time I am with you all-thank you!! Great presentation – was very value-added.

Retail Safari® Virtual Event // Attendee

Target is well-known for terrific marketing, but we also know the power of smart ideas from external sources, and that is when we call WSL Strategic Retail.