For 30 years, our How America Shops® research has provided a constant lens on the shopper and helps you navigate the retail landscape, where shoppers are headed and the opportunities that arise.
How America Shops® City Maps are a quick visual guide to retail stores you need to check out. Go beyond your category. Check out unfamiliar retail. Look at familiar stores through a different lens.
Each City Map includes 6 to 8 stores carefully chosen by WSL to make you think about big, bold ideas. Check out the available cities here.
Love these stores and want to share them with your teams? Contact us for a Retail Safari® to take your team on a tour to find inspiration.
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