Our innovative research captures the complete shopper experience, from what drives their choices to what inspires them in-store & online

What ensures your retail strategy stands apart goes beyond data. WSL Insights continuously bring you retail innovation trends from around the world to inspire new thinking and growth. We help you predict where your shoppers are headed and build solutions to meet them there.

Wellness, The Shopper’s Way:
New Retail Safari® Newsletter

Wellness isn’t a category — it’s a culture. Today’s shoppers define it on their own terms, blending mental, physical, and emotional wellbeing into one lifelong pursuit. In this issue, we explore how brands and retailers are rising to the occasion — making wellness easier to understand, shop, and trust.

WSL‘s Top Innovations

Take a world tour of the retail innovations that inspire new thinking. Here’s WSL’s Hot List of the best innovations our Retail Safari^® global scouts have recently uncovered.

WSL Top Innovator featuring Sukoshi Mart back-to-school sale

Sukoshi Mart – Garden City, NY

Sukoshi Mart, a Canadian K-Beauty retailer that opened their first US stores, is honoring back to school season with 55% off all products from beauty to lifestyle products - perfect for updating skincare and makeup, plus accessories, before another school year.

WSL Top Innovator featuring Made in Omaha signage explaining why shopping local matters

Made In Omaha – Omaha, NE

Made In Omaha, a women-owned gift shop which features over 90 artisans, farms, and makers, explains just how important shopping local is & the impact it makes before even stepping foot inside the store with sidewalk signage.

WSL Top Innovator featuring Period Nirvana's 100 years of menstrual products exhibit

Period Nirvana – Asheville, NC

Period Nirvana just opened its first store, which features an exhibit: 100 Years of Menstrual Technology, showcasing the many advances made, as well as highlighting how little has changed. The store allows women to find the perfect products to manage menstruation.

WSL Top Innovator featuring JD Sport flagship's shoe try-on digital screens in-store

JD Sport – Las Vegas, NV

The new JD Sport flagship in Las Vegas allows shoppers to request shoe try-ons via large digital boards with up-to-date stock, taking the middleman out of checking if their size is in stock. QR codes offer online ordering if size is unavailable, making shopping quicker.

WSL Top Innovator featuring Target's find your favorite scent display

Target – Omaha, NE

The home fragrance aisle at Target is looking refreshed with the "find your favorite scent" display. By categorizing different fragrance types with descriptive labels and images, plus scent testers, allowing customers to sample the fragrance directly in the store.

WSL Top Innovator featuring Lululemon's bottle personalization area

Lululemon – Las Vegas, NV

Lululemon has a brand-new water personalization offering in-store. Shoppers can monogram their bottles in-store and leave with their favorite workout gear and a one-of-a-kind product.

WSL Top Innovator featuring Five Below's "Solar Flare" sun skincare collection

Five Below – Miami, FL

Five Below features a trendy "Solar Flare" sun skincare collection that mimics popular luxury brands, including body sprays, scrubs, and creams, all attractively priced, allowing access to all.

WSL Top Innovator featuring Publix's easy pasta night endcap display

Publix – Miami, FL

Publix features a vibrant pasta night endcap display featuring BOGO deals on sauces, breads, and alternative pastas like Banza and Carbie Diem. Perfect for easy weeknight meals.

WSL Top Innovator featuring Gretna Hy-Vee's “Health Market,” which features a variety of sub-categories like allergen-free, keto, and GLP-1 products

Hy-Vee – Gretna, NE

Hy-Vee owns the idea that food is wellness with its new store featuring the “Health Market,” which features a variety of sub-categories like allergen-free, keto, and GLP-1, offering shoppers a new pre-curated world when it comes to easy grocery shopping.

Retail Safari® What it is, How it works.

WSL Retail Safari^®creates a culture of innovation in your organization. It inspires new thinking, identifies new opportunities and creates new solutions, fast…

How We Help You Win

Stay Ahead – Our global scouts uncover game-changing retail trends before they go mainstream.
Customized for You – Whether you need quick inspiration or deep strategy, we tailor Retail Safari® to your goals.
Actionable Insights – Grounded in shopper research, we connect innovation to real consumer behavior.

The opportunities are endless – let’s build the future of retail together!

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Our Retail Safari® Tools

At WSL Strategic Retail, we don’t just track trends—we reveal what’s next and help you act on it. Our Retail Safari® Toolkit offers curated journeys into the world’s most innovative retail concepts, turning insights into actionable strategies to keep you ahead.

Retailer Immersions

An exclusive, behind-the-scenes look at how retailers are shaping the future. With immersive, on-location experiences, you’ll gain insider insights into strategies, store concepts, and shopper engagement tactics you won’t find anywhere else.

Retail Safari® In a Box

Call it the DIY Retail Safari®. We develop everything for you: expert-curated insights, must-see stores – and other locations, step-by-step guidance so you know what to look at, and a map so you can conduct your own in-market Retail Safari®.

Retail Safari® Virtual

This brings curated, topic-specific innovation to you virtually through an interactive presentation, designed to inspire action and drive results from you desktop. Option to include a workshop session to develop practical takeaways for your business.

Retail Safari® Live

A customized, in-person Retail Safari® built around your business needs. We take you to the most relevant, inspiring retail spaces – physical and digital, where you’ll experience cutting-edge concepts. Includes a facilitated workshop to develop practical takeaways for your business.

`Our Retail Safari^® Newsletter empowers you to anticipate the future of retail` through emerging, relevant retail concepts from around the world.

Each edition of our Retail Safari® Newsletter is curated around your interests and the challenges you want to solve. Explore standout global, physical, and digital breakthroughs in retail innovation that spark fresh thinking and inspire new ideas. Plus, access to our searchable photo library.

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Get our latest thinking on what’s next with shoppers and retail.

The Retail Safari® is a much smarter way to tour stores. We go to stores that make us think outside our walls and using the Retail Safari® guide map taught my team how to look at the elements of a store that impact shoppers. It’s a productive tool to find new ideas we can take to retailers to impact our brands in their stores.

VP Sales // Health Care Company

You used innovative tools to help us create really smart ideas to drive the Bath & Body Works business. The Retail Safari® was efficient, productive and won the respect of our team and senior management.

VP Consumer Insights // Bath & Body Works

Thank you for your leadership during our Retail Safari® last week! You did a fantastic job setting our path and keeping us focused and on track. The debrief at the end is the most important part and while we were all spent at the end of the day, you were able to get a strong list of action items out of us! We were all impressed that you were able to get us to 9 stores in one day and it didn’t feel overwhelming. Great job!

Director, Category Management // Keurig Dr. Pepper

I love your virtual safaris. It’s a way to get in touch with retail innovation in a time-effective way. I learn something new or I’m prompted to think about an initiative in a new way every time I am with you all-thank you!! Great presentation – was very value-added.

Retail Safari® Virtual Event // Attendee

Target is well-known for terrific marketing, but we also know the power of smart ideas from external sources, and that is when we call WSL Strategic Retail.