We predict what shoppers really want.
Every day, our passionate, curious, fearless researchers and strategists study shoppers’ lives, make sense of patterns, explore and interpret sentiments to understand why, where, and how they buy, and what they will do next. To activate your retail future you must follow shoppers every day, always. It’s what we do.
Shopper Research & Insights
For three decades our How America Shops® research has successfully tracked shopper sentiments, lifestyles, attitudes and behaviors to buying across all types of retail – physical and digital. Predictive, actionable insights and customizable analysis show why shoppers do what they do, and how to boldly respond.
Retail Research & Innovation
We deliver retail and retailer insights and innovations from around the world. Our national surveys, in-depth interviews with retail executives, our global Retail Safaris®, and consulting advice, guide your relationships and strategies with retail partners to accelerate mutual growth.
Consulting & Activation
Our consulting services help you identify innovative growth opportunities and white spaces, for categories and retail. Then our activation resources enable your organization to envision, build and execute successful, differentiated, shopper-centric strategies to grow at every touchpoint, from the shelf to streaming.
We are passionate, and constantly curious, about understanding shoppers,
how they live their lives, and how and where they choose to spend their time and money.(It’s what we call their Shopping Life™).
Latest Content
Retail Safari® SNAP – November 2024 Edition
In this issue, we present two quick shop destinations, each different, but each focused on helping the shopper make smart choices. Plus,...
Gen A – White Space Opportunity or Not…(Yet)? with Candace Corlett | EP82
In this episode: Wendy Liebmann talks to WSL’s president, Candace Corlett about the emerging Gen A population, and other opportunistic shopper segments...
‘Invisible’ Channels Eroding Retail Categories
Under-the-radar retail channels such as TikTok, Instagram and marijuana dispensaries are eating up market share in the health and wellness category, our...
Retail Safari® SNAP – November 2024 Edition
In this issue, we present two quick shop destinations, each different, but each focused on helping the shopper make smart choices. Plus,...
Gen A – White Space Opportunity or Not…(Yet)? with Candace Corlett | EP82
In this episode: Wendy Liebmann talks to WSL’s president, Candace Corlett about the emerging Gen A population, and other opportunistic shopper segments...
‘Invisible’ Channels Eroding Retail Categories
Under-the-radar retail channels such as TikTok, Instagram and marijuana dispensaries are eating up market share in the health and wellness category, our...
Retail Safari® SNAP – October 2024 Edition
In this issue, we present the ultimate beauty experiences with a focus on what shoppers want & inclusivity, plus a pet-owners paradise....
Under-the-radar retail channels such as TikTok, Instagram and marijuana dispensaries are eating up market share in the health and wellness category. If retailers and brands don't respond to this threat soon, they'll suffer the side effects. But we see opportunity.
We Love Our Clients. And They Love Us.
Retailers, brands and suppliers come to us for trustworthy shopper research, retail insights and consulting advice to build bold, courageous growth strategies