We predict what shoppers really want.

Every day, our passionate, curious, fearless researchers and strategists study shoppers’ lives, make sense of patterns, explore and interpret sentiments to understand why, where, and how they buy, and what they will do next. To activate your retail future you must follow shoppers every day, always. It’s what we do.

Shopper Research & Insights

For three decades our How America Shops® research has successfully tracked shopper sentiments, lifestyles, attitudes and behaviors to buying across all types of retail – physical and digital. Predictive, actionable insights and customizable analysis show why shoppers do what they do, and how to boldly respond.

Retail Research & Innovation

We deliver retail and retailer insights and innovations from around the world. Our national surveys, in-depth interviews with retail executives, our global Retail Safaris®, and consulting advice, guide your relationships and strategies with retail partners to accelerate mutual growth.

Consulting & Activation

Our consulting services help you identify innovative growth opportunities and white spaces, for categories and retail. Then our activation resources enable your organization to envision, build and execute successful, differentiated, shopper-centric strategies to grow at every touchpoint, from the shelf to streaming.

Today’s average household is leaning toward a new population of Hispanics, Boomers, multigenerational dwellers and singles.What retail channels do these demographic segments prefer to shop, and which retail brands?

Latest Content

Retail Safari® SNAP – October 2024 Edition

In this issue, we present the ultimate beauty experiences with a focus on what shoppers want & inclusivity, plus a pet-owners paradise....

A Vision for the Local Healthcare Store in a Digital Age with Michael Wysong | EP81

In this episode: Wendy Liebmann talks to Michael Wysong, CEO of Care Pharmacies about the challenges and opportunities to deliver health care...

4 Households, 9 Channels: The ‘New’ Population Shopping Path

Today’s average household is leaning toward a new population of Hispanics, Boomers, multigenerational dwellers and singles. What retail channels do these demographic...

Retail Safari® SNAP – October 2024 Edition

In this issue, we present the ultimate beauty experiences with a focus on what shoppers want & inclusivity, plus a pet-owners paradise....

A Vision for the Local Healthcare Store in a Digital Age with Michael Wysong | EP81

In this episode: Wendy Liebmann talks to Michael Wysong, CEO of Care Pharmacies about the challenges and opportunities to deliver health care...

4 Households, 9 Channels: The ‘New’ Population Shopping Path

Today’s average household is leaning toward a new population of Hispanics, Boomers, multigenerational dwellers and singles. What retail channels do these demographic...

Retail Safari® SNAP – September 2024 Edition

In this issue, we present fantastic in-store retail experiences highlighting merchandising, convenient shopping, and a refreshed, simplified format. YETI – Chicago, IL...

We Love Our Clients. And They Love Us.

Retailers, brands and suppliers come to us for trustworthy shopper research, retail insights and consulting advice to build bold, courageous growth strategies

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