WSL‘s Top Innovations

Take a world tour of the retail innovations that inspire new thinking.  Here’s WSL’s Hot List of the best innovations our Retail Safari® global scouts have recently uncovered.

Top retail innovator featuring The Ordinary brand's eggs

The Ordinary Eggs

The Ordinary is fighting soaring egg prices & the New York egg shortage with “ordinarily priced” cartons of 12 “ordinary” eggs. The cartons were available for $3.37 at its Nolita and 5th Ave stores in New York City.
Top retail innovator featuring Kylie Kelsie's collaboration with Liquid Death

Liquid Death x Kylie Kelce

Pregnant women need to drink a lot of water, and Liquid Death, the ultra-creative water brand has partnered with pregnant Kylie Kelce to launch its limited edition 5-liter kegs filled with the brand’s chuggable still mountain water in a brand new commercial.
Top retail innovator featuring Rare Beauty on Substack

Rare Beauty Substack

More and more brands are looking for additional ways to reach their shoppers, is the latest approach with Rare Beauty joining the party. The best-selling beauty brand promises to share a look behind the scenes.
Top retail innovator featuring Frida's breast milk ice cream

Frida – Breast Milk Ice Cream

Shoppers must wait nine months to taste Frida’s Breast Milk Ice Cream. No, it’s not made of breast milk, but the brand assures that it will be a “perfect representation of the sweet, creamy, nutrient-packed goodness.”
Top retail innovator featuring SET error/bloopers email about new collection

SET error/bloopers

Athleisure brand SET Active recently owned up to one of its mistakes; the brand announced that late into production, it realized the sizing was off in the new collection, instead of “wasting” the product, the brand launched the collection on sale.
Top retail innovator featuring Lululemon UK flagship with in-store water personalization

Lululemon – London, UK

Lululemon’s latest flagship, the largest in EMEA, has a brand-new water personalization offering in-store. Shoppers can monogram their bottles in-store and leave with their favorite workout gear and a one-of-a-kind product.
Top retail innovator featuring Glossier's immersive pop-up in Paris

Glossier – Paris, France

Glossier debuted its fourth fragrance with an immersive pop-up in Paris, its first physical appearance. Attendees received an AI-penned personalized poem based on each visitor’s expression and posture and could get their perfume bottles engraved.
Top retail innovator featuring GymNation's new hotal

GymNation

The UAE’s leading fitness brand is revolutionizing recovery with The GymNation Hotel, the first gym with a hotel. Created for dedicated fitness enthusiasts and night owls, this concept allows guests to rest & recover between workouts or spend the night!
Top retail innovator featuring Uber and A Minecraft Movie's collab email

Uber x Minecraft Movie

Uber has teamed up with A Minecraft Movie to offer a blockbuster evening. Parents who sign their teenagers up for an Uber teen account will receive two free rides and two movie tickets so their kids can see a movie with friends.

Retail Safari® What it is, How it works.

What is a Retail Safari®? We bring you retail innovation and inspiration from around the world, every day.

Retail Safari® is WSL’s proprietary process (yes, it‘s trademarked) that immerses your organization in places you may not think to look for innovation.  You will find inspiration from around the world for strategies and programs that will set you apart and help you grow.

It’s a one-stop resource grounded in our proprietary shopper and retail insights, supported with innovation processes and toolkits that an exciting culture of creative thinking that boldly drives your growth. All powered by WSL’s retail research insights and tailored to your goals.

Custom Quote

We customize our Retail Safari® to your needs.

We curate the best-in-class global retail concepts (physical and digital) based on emerging trends we identify in our shopper research that predict the future of your retail. Our scouts around the world continuously assess what’s new and why it’s relevant. We can customize themes to your specific needs and we deliver all this to you any way you want it. To fit your budget.

Virtual Retail Safari®

We inspire you and your teams with regular curated deliveries to your inbox of what’s next at retail. No need to leave your desk. Or we can bring the Retail Safari® to you in a virtual session where you have opportunities to ask questions, discuss and build ideas, conveniently.

Retail Safari® In a Box

Call it the DIY Safari. We develop everything for you and package it up so you can conduct your own in-market Retail Safari® but with all our guidance and inspiration behind the scenes.

Retail Safari® Photo Library

We catalog all our tours by trend, topic, and category, so you have ongoing access to imagery. Ideal for teams to use for program inspiration, joint business planning, and thought leadership meetings with customers, for internal strategy sessions or corporate training. Housed in our WSL library, it’s easily accessible and customizable.

Retail Safari® Live

We create a live, in-person event, in a market, customized to your specific issues or topics. Our experts collaborate with you to identify the subject, identify and scout the market, build out the tour, and unique tools to inspire before, during, and after the event.  Plus, a framework and action steps that deliver bold, differentiated shopper and retail solutions.

Our proprietary Retail Safari® empowers you to anticipate the future of retail through emerging, relevant retail concepts from around the world.

Our Retail Safari® brings amazing retail concepts to you, in easy-to-follow visual reports, video streams, in-person events, and more. From New York to London, from China to California, our scouts continuously search out the latest retail innovations often in most surprising forms – so you’re prepared for what’s next.

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