If you keep a laser focus on shoppers, you can anticipate the future of retail and build profitable differentiated business.

Katie Hornsby is responsible for delivering a continuous flow of cutting-edge retail innovations for WSL Retail Safaris®, and client inspiration.  She curates retail, brand, and digital innovations from around the globe showcasing emerging shopper and retail trends and their impact for clients on the future of retail.

Katie studied Retail Merchandising and Business Management at Indiana University.  She brings that blend of art and science to clients. She spends her free time watching Formula One, creating new recipes, painting…and shopping.

Devin brings experience converting shopper data into actionable insights to a broad range of clients across industries including CPG, Beauty, Health, Pharmaceuticals, Medical Devices, and, of course, Retail. He prides himself on his ability to see beyond the numbers and craft compelling storylines that help clients make the best decisions to grow sales for their brands and their retail accounts. Devin is a graduate of the dual degree producing program at New York University holding an MBA in finance from Stern School of Business and an MFA in film production from Tisch School of the Arts. In his spare time, Devin enjoys competing on televised game shows, having won money on Jeopardy!, Who Wants to be a Millionaire, and Million Second Quiz.

Debbie brings vast experience in brand management, category development, and shopper insights from companies like Nestle USA, Clairol/P&G and Henkel, as well as from doing consulting work for CPG clients. Her expertise lies in synthesizing trends and research insights to build strategies that support retailers and brands to help them grow.

Crysta is part of the WSL team responsible for producing innovation for our many services.  She supports the Retail Safari® Photo Library and creates visuals and infographics for the WSL blog, website, social media, reports and podcasts. Crysta is also the keeper of the company’s visual branding – insuring consistency across WSL’s many projects and collaborations. Crysta pulls from her expertise in graphic design and digital media to support WSL creative services.

Maryann leads the WSL’s brand image and is responsible for the overall design conception and creation of our research reports, custom consulting services, Retail Safari® innovations, videos, and marketing initiatives. She strategically manages our website, insights library, social media, and Retail Innovation services. Her art direction, branding, presentation, marketing, and web design background ensure our communications are always relevant, clear, and impactful.  She has taught us that if we don’t look good, you won’t read it.

Elia is responsible for helping clients transform shopper and retail insights into tangible, actionable marketing strategies.  Her experience in planning and leading consumer and B2B campaigns in food & beverage, CPG and hospitality help clients adopt a “shopper-first” mentality and sustainably grow their business.

Joi is responsible for activating shopper insights into shopper marketing strategies and programs that will grow sales for our clients. Her career has been focused on insights analysis and activation, working with mass and specialty retailers and top CPG brands.

Candace oversees WSL’s How America Shops® and client research.  Her background combines the best of classic package goods marketing with an entrepreneur’s spirit.  Her passion is observing Shopping Life®.  Through a combination of intuitive observations and survey data, Candace and the WSL team are at the forefront of shopper insights, preparing clients for what’s next.

Wendy founded WSL to get clients out of their ivory towers to meet shoppers on the selling floor – physical or digital.  She has extensive global experience in marketing, retail, and research, beginning in her native Australia where she learned to be a passionate Chief Shopper.  Her credo is, if you want to see the future, follow the shopper. She continually challenges the team and clients with the question, “Is the shopper in the room?”