The Future of Category Management with Gina Zilleox, Glanbia Performance Nutrition | EP99
In this episode: Wendy Liebmann talks to Gina Zilleox, Senior Director Category Management, Glanbia Performance Nutrition about the need to make dramatic assumptions about the competitive landscape in order to thrive in the future. Episode Highlights: Whether or not category management, as we know it, is dead. How essential it is to broaden the perspective ... Read more