Podcast Categories: Retail Innovation

The Next Revolution in Shopper Insights with Keith Sleight | EP90

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In this episode: Wendy Liebmann talks to Keith Sleight, expert in “shopping understanding”, who most recently lead the Shopper Centre of Excellence at Unilever, about the state of shopper insights and where it’s headed. They discuss: The biggest changes in the shopper research field over the last five years How “connected commerce” has changed how ... Read more

The Future of Brands, Retail, Innovation, and Work with Joanna Jensen | EP87

In this episode: Wendy Liebmann talks to Joanna Jensen, founder of Child’s Farm, the British multi-award winning, baby and child personal care brand that took leadership of the category from behemoth Johnson’s Baby. They discuss: How to take on the biggest brand and win. Why passion so often leads to disruptive brand and retail innovation. ... Read more

Transforming Retail with Norm de Greve, General Motors | EP84

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In this episode: Wendy Liebmann talks to Norm de Greve, Global CMO of General Motors, and former CMO of CVS Health, about transforming industries, retailers and companies, and the role marketing plays. They discuss: How to keep the shopper with you as you manage dramatic change The importance of protecting the shopping experience during transformation ... Read more

The Power of Pets on the Future of Retail with HABRI | EP75

In this episode: Wendy Liebmann talks to Lindsey Braun, Vice President of Research & Operations at HABRI (the Human Animal Bond Research Institute) about the power of pets to positively impact the health and wellbeing of people – and retail. They discuss: The science behind the pet–human connection and the power pets have to change ... Read more

Retail Loyalty Programs with Mara Sipzener, CVS | EP73

In this episode: Wendy Liebmann WSL’s CEO and Chief Shopper talks to Mara Sipzener, General Manager of Loyalty at CVS Pharmacy about what’s driving all the recent activity and upgrades to retail loyalty programs. They discuss: What shoppers expect to be loyal today Why CVS, Walmart, Target Bath & Body Works, and others have upgraded ... Read more

Happy Retail with CPG Categories, with Craig Dubitsky | EP71

In this episode: Wendy Liebmann talks to Craig Dubitsky, founder of Happy™ products, about his recent launch of Happy™ Coffee, his partnership with Robert Downey Jr., and how philanthropy is embedded in reinventing the category at retail. They discuss: What it takes to be a serial entrepreneur (a clue: it’s being obsessed with people) How ... Read more
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