brand storytelling Archives - WSL Strategic Retail

Retail’s Next Act: Human Connection in an AI World with Christi Geary | EP104

In this episode: In this episode, Wendy Liebmann sits down with Christi Geary, EVP at Advantage Marketing Partners, to explore the evolving landscape of retail and the enduring power of the human connection. They dive into the intersection of technology and emotion, discussing why physical retail remains vital despite the digital explosion and how brands ... Read more

How to Build a Brand with Purpose, one Retailer at a Time with April Showers | EP101

In this episode: In this episode, Wendy Liebmann sits down with April Showers, the founder of Afro Unicorn®, a brand born from purpose, community, and the need for representation. They discuss how April’s personal passion and smart retail partnerships brought her vision to life. Episode highlights: How Afro Unicorn grew from T-shirts to Walmart shelves ... Read more

The Future of Brands, Retail, Innovation, and Work with Joanna Jensen | EP87

In this episode: Wendy Liebmann talks to Joanna Jensen, founder of Child’s Farm, the British multi-award winning, baby and child personal care brand that took leadership of the category from behemoth Johnson’s Baby. They discuss: How to take on the biggest brand and win. Why passion so often leads to disruptive brand and retail innovation. ... Read more