brand Archives - Page 2 of 2

E-Commerce Marketplaces: White Space? Or Black Holes? with Brand3P | EP22

In this episode: Wendy Liebmann talks with Ping Hao and Burke White, founders of Brand3P, and creators of the Walmart.com marketplace about the current opportunities -- and challenges -- for brands and retailers as e-commerce marketplaces fast become a primary distribution channel. They discuss: Why marketplaces are growing (Hint: because shoppers are there), and when ... Read more

“Spontaneous” Shopping is the New Efficiency with Candace Corlett | EP20

In this episode: Wendy Liebmann and Candace Corlett provide a preview of What’s Up in WSL’s latest How America Shops® research. You will learn: Why retailers’ efforts to differentiate are not working. How spontaneous shopping is impacting traffic, both in-store and online. What categories are most susceptible – and most opportune -- to the spontaneous ... Read more

Shopping Next: Myths, Realities and What Will Endure | EP15

In this episode: Our own Wendy Liebmann and Candace Corlett (WSL’s dynamic leadership duo) discuss the new realities of the emerging retail world and challenge whether or not new shopping patterns formed during the pandemic will endure. Wendy and Candace discuss: Whether physical stores will remain viable How time is now the focus of every ... Read more

The New Language of Retail | EP12

In this episode: Our own Wendy Liebmann and Norman De Greve, Chief Marketing Officer at CVS Health, discuss how retail, and companies that sell through retail, need to communicate differently with shoppers today; what’s the same, what’s different and what the future will demand. Wendy and Norm discuss: How digital has changed and how companies ... Read more

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