Thinking Beyond Demographic Stereotypes to Drive Retail Volume with Debbie Kelly | EP80

In this episode: Wendy Liebmann talks to Debbie Kelly, WSL’s director of insights, about the latest How America Shops® research that reveals how often unrecognized populations shifts can drive traffic and volume growth. They discuss: How marketers need to look beyond traditional demographic stereotypes for growth in the future. Why single-person and multi-generational households provide ... Read more

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