How America Shops® in Chaos. What’s Worth It Now? with Rich Kaminski | EP100

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In this episode: In this milestone episode, Wendy Liebmann celebrates 100 episodes of Future Shop with WSL’s newest Director of Research & Insights, Rich Kaminski. Together, they unpack the latest How America Shops® in Chaos study — revealing how shoppers are navigating a world defined by constant disruption, rising prices, and shifting trust in retailers. ... Read more

Influencing the Future of Retail, with Kenvue, Kroger and InMarket | EP97

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In this episode: Wendy Liebmann talks to Amanda Coussoule, Chief Customer Officer at Kenvue, Marla Fielder, Health & Wellness Leader at Kroger and Sharon Glass, Global VP, OTC & Pharma at InMarket, about how to transform organizations in challenging retail times. Episode Highlights: Knowing when to use “soft” or “hard” influence to move organizations to ... Read more

The Next Revolution in Shopper Insights with Keith Sleight | EP90

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In this episode: Wendy Liebmann talks to Keith Sleight, expert in “shopping understanding”, who most recently lead the Shopper Centre of Excellence at Unilever, about the state of shopper insights and where it’s headed. They discuss: The biggest changes in the shopper research field over the last five years How “connected commerce” has changed how ... Read more

The Future of Brands, Retail, Innovation, and Work with Joanna Jensen | EP87

In this episode: Wendy Liebmann talks to Joanna Jensen, founder of Child’s Farm, the British multi-award winning, baby and child personal care brand that took leadership of the category from behemoth Johnson’s Baby. They discuss: How to take on the biggest brand and win. Why passion so often leads to disruptive brand and retail innovation. ... Read more

Transforming Retail with Norm de Greve, General Motors | EP84

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In this episode: Wendy Liebmann talks to Norm de Greve, Global CMO of General Motors, and former CMO of CVS Health, about transforming industries, retailers and companies, and the role marketing plays. They discuss: How to keep the shopper with you as you manage dramatic change The importance of protecting the shopping experience during transformation ... Read more



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