The Paradox of the New Shopping World with Candace Corlett | EP59

In this episode: Wendy Liebmann talks to WSL’s president Candace Corlett about the latest How America Shops® research that addresses the foundational changes in shopper sentiment and behavior as a result of five years of turmoil. (That’s right, it’s not only about the pandemic.) They discuss: The paradox of shoppers’ “just in case” approach to ... Read more

How to Build A Modern Social Collaborative Brand with Mindy McKnight | EP46

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In this episode: Wendy Liebmann talks with Mindy McKnight, CEO of M-Star Media Inc., content developer and founder of Hairitage by Mindy, about how to build a successful CPG brand today. They discuss: The essence of building a successful multi-million dollar brand without losing its founder soul, and its solution driven reason-for-being The keys to creating a ... Read more

Leading Retail in Increasingly Complex Times with Phil Wahba | EP43

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In this episode: Wendy Liebmann talks with Phil Wahba, senior writer at Fortune magazine, about what it takes to lead successful retail companies in complex times, as operational issues clash with increasingly demanding shopper and workforce expectations. They discuss: The qualities the next generation of retail leaders must have to succeed How empathy is a ... Read more

Creating Smart, Relevant Shopper Experiences that Build Loyalty with Damian Kernahan | EP40

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In this episode: Wendy Liebmann talks with Damian Kernahan, founder & CEO of Proto Partners, an Australian-based customer experience consultancy, to understand how technology, the Covid pandemic and increasingly complex shopping behaviors are driving the urgency to build shopper-centric organizations. They discuss: The challenges to building a shopper-centric organization in today’s increasingly complicated omni-channel world ... Read more

Shopping in Inflationary Times. Long Slog vs. Whiplash? | EP39

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In this episode: WSL’s Wendy Liebmann, CEO, and Candace Corlett, President, discuss how shoppers are dealing with spiraling price increases, how this moment is different from 2008, and how companies need to respond. They preview WSL’s upcoming Wellness study (The New Wellness Frontier). And the baseball season. (Yes, really!) They discuss: WSL’s latest research on ... Read more

Analog Retail & The Future of Physical Stores with Kate Ancketill | EP38

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In this episode: Wendy Liebmann talks with Kate Ancketill, founder and CEO of GDR UK, about the future of the physical store in a digital, and Meta-age. They agree there will always be a significant role for good physical retail, however, it must be fully omni-channel and logistically optimized to support ecommerce. They discuss: How ... Read more

Branding WELLness. The New Dynamics, with Tim Girvin | EP29

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In this episode: Wendy Liebmann talks with Tim Girvin, founder and chief creative officer of Girvin Inc., about how companies need to tell their stories in this age when shoppers are more focused on their health and wellbeing than on accumulating things. They discuss: The importance of truth in storytelling when shoppers have access to so ... Read more

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