Retail Trends 2024 Archives - WSL Strategic Retail

Transforming Retail with Norm de Greve, General Motors | EP84

NormdeGreve-GeneralMotors-TransformingRetail

In this episode: Wendy Liebmann talks to Norm de Greve, Global CMO of General Motors, and former CMO of CVS Health, about transforming industries, retailers and companies, and the role marketing plays. They discuss: How to keep the shopper with you as you manage dramatic change The importance of protecting the shopping experience during transformation ... Read more

Thinking Beyond Demographic Stereotypes to Drive Retail Volume with Debbie Kelly | EP80

In this episode: Wendy Liebmann talks to Debbie Kelly, WSL’s director of insights, about the latest How America Shops® research that reveals how often unrecognized populations shifts can drive traffic and volume growth. They discuss: How marketers need to look beyond traditional demographic stereotypes for growth in the future. Why single-person and multi-generational households provide ... Read more