The Next Revolution in Shopper Insights with Keith Sleight | EP90

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In this episode: Wendy Liebmann talks to Keith Sleight, expert in “shopping understanding”, who most recently lead the Shopper Centre of Excellence at Unilever, about the state of shopper insights and where it’s headed. They discuss: The biggest changes in the shopper research field over the last five years How “connected commerce” has changed how ... Read more

Investing in the Future of Retail – Where, Why, How with Diana Melencio | EP89

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In this episode: Wendy Liebmann talks to Diana Melencio, partner at XRC Ventures, an investor in the early-stage intersection of consumer behavior and technology, and its investment approach in the health, beauty, and technology sectors. They discuss: How XRC finds opportunities (one way: scraping the web) The touchpoints of the consumer journey that have become ... Read more



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