The Next Revolution in Shopper Insights with Keith Sleight | EP90

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In this episode: Wendy Liebmann talks to Keith Sleight, expert in “shopping understanding”, who most recently lead the Shopper Centre of Excellence at Unilever, about the state of shopper insights and where it’s headed. They discuss: The biggest changes in the shopper research field over the last five years How “connected commerce” has changed how ... Read more

Investing in the Future of Retail – Where, Why, How with Diana Melencio | EP89

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In this episode: Wendy Liebmann talks to Diana Melencio, partner at XRC Ventures, an investor in the early-stage intersection of consumer behavior and technology, and its investment approach in the health, beauty, and technology sectors. They discuss: How XRC finds opportunities (one way: scraping the web) The touchpoints of the consumer journey that have become ... Read more

Thinking Beyond Demographic Stereotypes to Drive Retail Volume with Debbie Kelly | EP80

In this episode: Wendy Liebmann talks to Debbie Kelly, WSL’s director of insights, about the latest How America Shops® research that reveals how often unrecognized populations shifts can drive traffic and volume growth. They discuss: How marketers need to look beyond traditional demographic stereotypes for growth in the future. Why single-person and multi-generational households provide ... Read more

Retail’s Urgent Search for Volume. How? Now! with Sri Rajagopalan | EP78

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In this episode: Wendy Liebmann talks to Sri Rajagopalan, co-founder and co-host of The CPG Guys and founder of Think Blue, about the fast-changing dynamics of retail, what’s plaguing board rooms, and what retail leaders needs to address right now. They discuss: Retail’s number one problem post-Covid: driving volume How digital influences virtually every purchase ... Read more



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