POP MART – St. Louis, MO

WSL Top Innovator Pop Mart vending machine

With no storefront in St. Louis, POP MART is still showing up through vending machines stocked with its collectible figurines, giving locals access to favorites like the beloved Labubu.

CVS – Providence, RI

WSL Top Innovator CVS non-candy Halloween treats

To create a more inclusive Halloween, CVS offers non-food treats and teal candy buckets signaling food allergies — a thoughtful nod to the 1 in 13 kids impacted.

A.MANO – Brooklyn, NY

WSL Top Innovator A.Mano's shark week email promoting in-store display

A.Mano, a Brooklyn retailer, tapped into the cultural relevance of Shark Week with a themed center display, letting shoppers join the moment through playful, shark-inspired products.

Chase Sapphire – Gift Package

WSL Top Innovator Chase Sapphire gift package

After raising the Sapphire Reserve fee to $795, Chase softened the impact with a luxe gift box including an AirTag, personal note, and perks reminder — framing value through surprise, delight, and status.

Zara – Online

WSL Top Innovator Zara promoting used box option for delivery

At checkout, Zara offered delivery in a reused box — a small, satisfying sustainability nudge that turned a quick purchase into a feel-good moment with minimal effort.

Buoy – Online

WSL Top Innovator Buoy email for PCOS Awareness Month

For PCOS Awareness Month, Buoy spotlighted real customer stories and promoted its 35% off Chronic Illness Lifetime Discount — no doctor’s note required — making support feel personal, not performative.

GoPuff – Online

WSL Top Innovator Go Puff app featuring game day delivery specials

GoPuff connected to football culture with a clever play on “7 Hours of Commercial Free” Delivery, positioning itself as the hero for last-minute gameday essentials.

Amazon – Online

WSL Top Innovator Amazon derm-approved homepage products

With derm-approved skincare trending, Amazon curated a dedicated collection and featured it on the homepage, meeting shoppers’ rising interest in expert-recommended routines.

Ring Concierge – Online

WSL Top Innovator Ring Concierge affordable luxury jewelry

Understanding luxury feels out of reach right now, Ring Concierge launched a more affordable jewelry line, delivering aspiration without the sticker shock.

Disneyland – Anaheim, CA

WSL Top Innovator Disneyland parking lot hospitality

Disney anticipates needs beyond the park — if guests leave headlights on, security leaves a note with a number to call for battery help, extending hospitality to the parking lot.



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