Tesco – London, UK

WSL Top Innovator thumbnail featuring Tesco's Diwali food display

Celebrating Diwali just got easier thanks to Tesco, offering affordable paper goods, gift bags, tealights, and decorations at affordable prices. Popular Diwali ingredients are curated on endcaps throughout the store.

Target – New York, NY

WSL Top Innovator thumbnail featuring Target's inclusive Halloween signage addressing Autism and allergy-free treats

Throughout Target’s Halloween shop, signage reminds shoppers that the holiday can be fun & inclusive for all, spreading awareness that teal pumpkins symbolize allergy-free treats and blue buckets promote awareness for trick-or-treaters with Autism.

Sam’s Club – Metairie, LA

WSL Top Innovator thumbnail featuring Sam's Club holiday gift cards with transparent costs and fees

Gift cards have become a staple for holiday gifts, Sam’s Club has included boxes, cards, and envelopes to complete the gift, they are also offering transparent pricing by listing the cost, including the fees.

Macy’s – New York, NY

WSL Top Innovator thumbnail featuring Macy's beauty gift guides and sets

Macy’s gift guides are back, featuring shopper favorites for skincare, cosmetics, fragrances, and haircare too. The curated collections are displayed throughout the store, including mini collections and holiday kits from all the beauty greats.

Marks & Spencer – London, UK

WSL Top Innovator thumbnail featuring Marks & Spencer's advent calendars for the holidays

In need of an advent calendar? No worries—Marks & Spencer has a fantastic selection of calendars filled with delicious treats and sweets, perfect for everyone in the family to enjoy this holiday season.

Old Navy – Online

WSL Top Innovator thumbnail featuring Old Navy's Giftober advertising on Instagram

Old Navy treated shoppers to a huge sale, Giftober, which offered 50% off everything – giving customers the perfect opportunity to get a head start on holiday shopping and spread-out spending while saving money on gifts for friends and family.

Bath & Body Works – Paramus, NJ

WSL Top Innovator thumbnail featuring Bath & Body Works' 25th anniversary of the classic Winter Candy Apple scent products

Get your home smelling like the holidays with Bath & Body Works. The display celebrates the 25th anniversary of the classic Winter Candy Apple smell in all formats, from body spray to hand soap – candles on sale and even apple red candle podiums!

Five Below – New York, NY

WSL Top Innovator thumbnail featuring Five Below's Dia De Los Muertos display

Five Below released an entire collection of budget-friendly decorations to help bring the vibrant spirit of Día de los Muertos to life. Among the standout items are sets of flameless candles, perfect for decorating Ofrendas.

Barbie – Online

WSL Top Innovator thumbnail featuring Mattel's Diwali Barbie

Mattel created a Diwali Barbie, which launched before the holiday. The doll featured traditional earrings called jhumkas, gold dangles, a bindi, and a fashionable lehenga skirt & cropped blouse featuring a floral design from Rajasthan, a northern Indian state.

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