Macy’s is highlighting inspiring brands on a mission to make the holidays more inclusive. Black Paper Party is a black-owned and women-owned brand that has responded to the underrepresented Black family experience during the holidays.
Target’s two-day holiday pop-up, Wonderland, is a magical marketing tool that created many moments of joy. Guests were able to journey through Bullseye’s Top Toy Adventure, which mixed old-world fun, like the Target Circle Gift Grab, with new-world innovation like a Virtual Reality station.
To celebrate Disney’s 100th anniversary, Nordstrom partnered with Disney to launch pop-up shops in select Nordstrom stores. Inside the Disney shop, shoppers can shop exclusive merchandise, strum a digital harp, and bring their favorite characters to life on this digital wall.
Compass Coffee is a coffee roaster based in Washington D.C. that values the role that coffee plays in creating a community and connection. Signage in its shop pairs coffee with reading ideas from the Washington Post.
REI is on a quest to get everyone outdoors with its cooperative and passionate members. Handwritten signage in the store recommends hikes just outside of NYC, adding a local and human touch to the shopping experience.
LEGO’s Build to Give holiday activation makes it easy for children to give back: build a heart and share a picture of it on social media with the hashtag #BuildToGive. Then, LEGO donates a LEGO set to a child in need.
Supermarket chain, the Fresh Market, is engaging with shoppers through shoppable livestreams on its website. The lineup of livestreams includes episodes that help shoppers prepare for upcoming celebrations and seasons.
Messaging in Petco highlights the value(s) shoppers receive when purchasing WholeHearted pet food: quality, affordability, and (pet) wellness. This is just one example of a sign that emphasizes Petco’s commitment to catering to every budget and health concern.
This “Turkeysburg” station is a nod to the local Williamsburg neighborhood in Brooklyn. Thanksgiving staples like turkeys, cranberry sauce, vegetables, and stuffing are all merchandised in one easy location.
Uniqlo, a global clothing brand founded in Japan, encourages shoppers to download the Uniqlo app to enhance the in-store experience. Shoppers can download the app and check where an item is located on the sales floor before their visit. Then, they can locate the item on the Floor Map.