Spooky season is here and thanks to Uber, shoppers can get same-day delivery from one of the 1,500+ Spirit Halloween stores, allowing customers to save time shopping costumes and make last-minute holiday needs easier.
Impossible Foods opened its first in-person food service concept, allowing shoppers to enjoy and explore a fully plant-based menu, including breakfast sandwiches, Chicago-style hot dogs, chicken nuggets, and Oatly soft-serve.
Anthropologie has transformed a home on the Upper West Side, inspiring customers to get in the holiday spirit by exploring a variety of seasonal settings featuring a wide selection of products that can be shopped via interactive QR codes.
Swedish outdoor clothing brand, Fjällräven, has launched a peer-to-peer resale program that allows customers to buy and sell gently used bags, gear, and apparel with the brand suggesting a listing price and providing a pre-paid USPS label.
Ordered online and have a return? Zara has created a space for shoppers to recycle their online order shipping boxes directly in the store – no need to carry them back home or find a disposal spot – allowing the brand to recycle and reuse their boxes directly.
U.K.-based activewear brand Gymshark hosted its largest event to date, Lift: NYC, featuring lifting competitions, strength challenges, workouts, and opportunities to meet fitness influencers, all aimed at fostering community.
Fenty Hair created ‘Mane Street’ pop-up shop that included an ‘Ice Dream Cart,’ a multisensory activation around Fenty Hair’s replenishing ingredients. Shoppers could get sample “scoops” in five faux ice cream flavors.
Aiming to make the re-sale process easier and quicker for its users, Depop, has launched a new generative AI feature that creates product descriptions with details including color, category, brand, and relevant hashtags.
YETI has taken an ingenious approach to merchandising their ice packs, displayed in an ice bag refrigerator, like the ones you see at grocery stores. The door features a guide to determine which ice pack is best for your cooler type.