Billie @ Walmart – Detroit, MI

Top Innovator photo of Billie razor display in Walmart

Billie’s razor was just named the best women’s razor (for every body) by Wirecutter. The company aims to deliver accessible, top-quality shaving essentials at affordable prices by eliminating the pink tax – offering a starter kit for $10. Billie emphasizes the idea that shaving is a choice, not an expectation.

Mets Team Store – Queens, NY

WSL Top Innovator featuring Mets Team Store

Fully revamped ahead of this season, the in-stadium shop has mesmerized fans with new RFID enhanced self-checkouts. No need to scan items or swipe payment – shoppers place their chosen items into a bucket, items pop-up on screen, and buyers tap their cards. Quick shopping means more time for watching baseball.

NikeTown – London, England

WSL Top Innovator featuring NikeTown

Gone are the uniform, stiff mannequins – NikeTown not only features their clothing and shoes on inclusive models but also in action with figures in motion. Customers now have 3D references that are more similar to what they look like and the movement they will make when wearing the Nike brand.

Sam’s Club – Bentonville, AR

WSL Top Innovator featuring Sam's Club AI checkout

Resolving a key member concern, Sam’s Club has implemented a new AI exit technology. Customers in over 120 clubs will now exit the store without a receipt check, instead the new tech will capture images of the cart to verify payment for all items, translating to members exiting 23% faster.

SuperDry – London, England

WSL Top Innovator featuring SuperDry

Sustainability runs throughout SuperDry – the store in London is powered by 100% renewable energy and features garments crafted by Vintage Reworx who use pre-loved or damaged pieces of vintage clothing to create one-of-a-kind pieces – reducing waste by breathing a second life into the materials.

Samsung – Seoul, South Korea

WSL Top Innovator featuring Samsung Gangnam flagship

Samsung now has an experience for everyone, their new flagship store focuses on community featuring a cafe, lounge areas, and playground with interactive screens. The healthcare area allows you to explore product integrations and new wellness products in real time with quick workouts.

The North Face – London, England

WSL Top Innovator featuring The North Face VR experience

The North Face is built on finding adventure. Now they are offering an in-store experience like no other to those who join their rewards program – allowing customers to parachute via Virtual Reality simulator. Before leaving the store, the consumer can get a taste of their next exhilarating exploration.

Trader Joe’s Pronto – New York, NY

WSL Top Innovator featuring Trader Joe's Pronto

Your quick lunch and dinner just got speedier! Trader Joe’s debuted a new store format, Pronto, which caters to those looking for fast fuel. The store is smaller and more spacious offering quick grab breakfast, affordable lunch meals, snacks, and meals to heat later for dinner.

Urban Outfitters – London, England

WSL Top Innovator featuring Urban Outfitters book nook

Specialty libraries keep popping up in retail, Urban Outfitters elevated the experience creating a book nook – an inviting space full of color and comfort, reminiscent of our childhood bedrooms. Customers can relax while browsing the collection of books that cover a variety of topics including the latest in pop culture.

Foot Locker – Wayne, NJ

WSL Top Innovator featuring Foot Locker try on area

This new format brought women to the front of the store but also rethought the try-on area. Compared to previous benches around the outskirts of the store, customers can slip on shoes in a comfortable, campfire-esc lounge that allows visitors to converse with each other in a centralized area.

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