Target – St. Louis, MO

WSL Top Innovator Target sales

Fourth of July shopping is easier and less expensive at Target. Shoppers are welcomed to the sale upon entering, as they shop there are large signs throughout each section highlighting which specific products are on sale, keeping the guessing game out of what’s discounted.

H&M – New York, NY

WSL Top Innovator H&M Pre-loved clothing

H&M SoHo focuses on a conscious yet efficient shopping experience featuring a pre-loved shop with products from a local vintage shop, a recycling program where clothes are exchanged for discounts, and RFID-tagged products for fast checkout.

Gibson Garage – London, UK

WSL Top Innovator Gibson Garage community area

The first international Gibson store has built a community center for pros, beginners, and fans to gather to explore products and discover new artists. With over 300 guitars to play, accessories galore, guitar lessons, live music events, and panels on a stage within the store. There is something for everyone.

E.l.f. & Walmart – Online, Roblox

WSL Top Innovator ELF Beauty online store via Roblox

E.l.f. Up! within Roblox is designed to teach financial literacy and entrepreneurial skills to users. Now, with the help of Walmart, E.l.f. is offering a virtual kiosk that allows gamers to purchase physical goods and receive a “virtual twin” for their avatar, aiming to reach younger shoppers.

The Body Shop – Toronto, Canada

WSL Top Innovator the Body Shop Be Seen Be Heard campaign in store

With the upcoming U.S. election, brands can look to The Body Shop which has a dedicated section to the “Be Seen Be Heard” campaign that promotes the youth voice in politics and engages the community with an area for shoppers to write on sticky notes explaining why they signed the petition.

Rhode Pop-Up – New York, NY

WSL Top Innovator Rhode Pop-up

Rhode is back in NYC with another pop-up, offering ice cream, drinks, and an exclusive shade of the recently launched pocket blush while shopping for favorite products. Creator, Hailey Bieber, always appears to engage and take photos.

Elevate Wellness – Online

WSL Top Innovator Elevate Wellness email

Independence Day means BBQs, shopping sales, and honoring our nation – Elevate Wellness sent an email pre-holiday wishing everyone a fun and safe holiday with family, including a link to some of their favorite recipes, and a reminder to “let freedom ring.” A simple yet meaningful message!

New Balance Reconsidered – Online/In-Store

WSL Top Innovator New Balance Reconsidered

Here comes circular footwear! Shoppers can now purchase used shoes or overstock via New Balance Reconsidered, listings feature the MSRP with price so customers can see their savings. Shoppers can trade in gently used shoes and receive a voucher for their next purchase.

Persil – Online, TikTok

WSL Top Innovator Persil hotline on TikTok Live

To connect with younger consumers, Persil hosted a 24-hour “Wardrobe Refresh Hotline” on TikTok Live with designer, Christian Siriano. Viewers could ask Siriano for fabric care tips, washing techniques, and advice on restyling clothing items so they can “wear, wash, repeat with confidence.”

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