Pages: Retail Innovators

Father’s Day is coming, and Barnes & Noble won’t let you forget it. The revitalized retailer highlights books as go-to gifts via email, with something for every dad—sports, thrillers, hobbies, and beyond.

Elf Cosmetics raised prices—but just by $1—and addressed it head-on. With messaging that spoke their shoppers’ language, they showed gratitude and transparency, even amid the heat of tariff-driven price hikes.

Pickle mania has arrived. Five Below leans hard into the trend with pickle cotton candy, chips, sunflower seeds, candy, and quirky pickle merch, turning snack culture into shelf spectacle.

Graduation season is in full swing, and Walmart is ready. Stores feature multiple displays of celebration must-haves—think cards, tumblers, photo frames—making it easy to honor grads in one festive sweep.

Suncare with smarts: Publix goes beyond summer shelf-stocking by adding signage that advises shoppers to “apply at least one ounce”—a clever nudge that turns product placement into sun safety advocacy.

Duane Reade taps into summer travel mode by spotlighting minis in the checkout zone. Ideal for last-minute grabs or new-product trial, it’s a savvy play on seasonality and convenience.

To celebrate Clueless’s 30th anniversary, Revolution launched a throwback collection with palettes shaped like phones and VHS tapes—and pom-pom-topped eye & lip pencils just like Cher’s. Nostalgia-forward, and perfectly on-brand.

Memorial Day travelers got a surprise upgrade: Marshalls opened The Upgrade Lounge at JFK, offering lounge experience with a beauty bar, snacks, and complimentary amenities—all while showcasing the latest travel must-haves.

Whole Foods highlights women’s wellness right by checkout. Multivitamins, probiotics, skincare, and feminine care all share shelf space with water bottles—creating a convenient, holistic endcap for total body care.