If you’re passionate about shoppers everyday, all day, if you stay close to their needs, their wants, their dreams, their changing lifestyles, the chance of success is great.
L’Oréal, the largest global beauty company, wanted to envision where retail was headed so it could build scenarios and strategies to drive long-term growth.
We facilitated a yearlong multi-divisional, cross-functional process that included an in-depth situation analysis, which included corporate and WSL How America Shops® data and insights, one-on-one interviews with global retailers, scenario-building, and strategy development.
The scenarios were vetted and approved by senior management across the organization, from division presidents and marketing to IT and HR.
The result: The outcome was a short- and long-term strategy roadmap that continues to be implemented today.
“We got people inspired, we got them to think about what digital means for their business and why it’s such a catalyst for change. And we achieved our objective to position digital beyond media to include creative, retail and business models. All the work you did clearly reinforced the need to bring digital to the conversation with our retailers to develop an omnichannel strategy indeed.” -- CMO, L’Oreal USA
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