If you’re passionate about shoppers everyday, all day, if you stay close to their needs, their wants, their dreams, their changing lifestyles, the chance of success is great.
The company was looking for a process that could be used by any retail account team to solve shopper problems presented to them by an account. The basis project was presented by a leading grocery retailer that asked the company to help them satisfy the Millennial shoppers who were leaving their chain.
WSL created a 3-step process that could be adapted to any account.
1. Retail Safari® Shop Along Groups of 2 Millennial shoppers + 2 Account Team members + 1 WSL facilitator toured 5 retail chains (3 grocery+2 others) for 4 hours to hear what retail environment, services and selection Millennials expect in ‘their’ stores.
2. A SNAP Debrief followed where WSL facilitated the team to download immediate ideas to solve the account’s millennial drop off.
3. In a WSL Workshop 2 weeks later WSL organized and recapped the immediate SNAP ideas, and drilled down with cross-functional teams from the company (Marketing, Promotions, Sales, Account Team) to develop shopping solutions that the grocery account could execute to satisfy Millennial shoppers.
The result: Six tactics were created to execute with the grocery account that would specifically target Millennial shoppers. Two included our client’s category; 3 were more broadly focused on store services; 1 used digital outreach. The process was rolled up into a Shopper Centric Problem Solving template that could be applied nationally across all retail accounts.
Your message has been received and we will be contacting you shortly to follow-up. If you would like to speak to someone immediately feel free to give us a call 212.924.7780.