Seismic Population Shifts
Demand New Retail Strategies
May 2024
Insights to help brands and retailers.
- Traditional segments shrink: Millennials with children decline.
- Choosing a single life. 31% of US Pop lives alone (half <50 and half 50+)
- Who needs a partner? 34% of adults have never been married.
- Kids are expensive. Birth rates -23% vs. 2007; 1.6 children is the new norm.
- Multi-generation households. 18% today, + 4 times vs. 1970.
- Aging happens. 69mm Boomers vs. 72mm Millennials
Now What? The Study reveals…
- Which retailers do emerging population segments choose?
- Is self-indulgence a real thing?
- Does brand loyalty change when you are shopping for 1?
- Which categories will grow and decline with the transition from families?
- Where does digital and omni shopping fit in the new shopper population?
Shoppers’ View of
The Future of Health
July 2024
Shoppers choose The Future of Health that fits their life.
- Perception of my health. By demos that matter: gender, age, income
- The top obstacles to health. Is stress still #1? Is depression/anxiety #1?
- Constant Care. Who makes time? Is it affordable? Incentives to better health.
- Growing conditions. Obesity, pain, allergies, digestive, heart, skin, hair, etc.
- New health professionals. Driven by under 40.
- Conditions that matter most. Obesity, Fitness, Vaping, ED, Contraception
- Time Drives Digital Health. Tele-pharmacy, Tele-MD, Tele-monitors.
What’s the Future?
- The next OTC?
- Retail Health care. Who has permission to deliver health services.
- Fix me Quick! Obesity, Depression, Sleep, Anxiety, Stress, Loneliness.
- GLP-1. Impact on categories and retailers: Grocery, Vitamins, Fast Food, Fashion, Fitness, Restaurants, Pharmacy, Specialty Retail.
- Quick health check. Apple-health.
- Make it easier!
- The counter movement: I just want a Twinkie!
Now What? Order Now
Fill out the form to buy, and you’ll also receive a custom presentation (in-person or virtual). Debbie Kelly, our Research Insights Director will get in touch with you fast!