Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.
And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.
It’s a 2020 COVID Christmas so, are people feeling the spirit of giving gifts?
We know the Internet will win a bigger share of holiday shopping, but at WSL we turned our attention to whether the spirit of making lists and giving gifts is thriving -- or not.
There are more details on shoppers’ feelings towards gifting. Click below.
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