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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.

And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

Struggling Shoppers!

Struggling Shoppers!

This report is the second in our series designed to give retailers and brands a better understanding of the impact of rising prices on shoppers - their demographics, buying behaviors and the changes they’ve made - so that you will be equipped to meet their shopping needs and budget. No shopper left behind.

In our March 2022 report entitled Rising Prices Everywhere, we learned that one-third of shoppers changed what they were buying in order to pay their basic bills. Fast forward to May, that percentage has increased to 37%.  These “struggling shoppers” aren’t just low income households – they represent a cross-section of demographics. And they employ many ways of and trying to beat inflation – from using less, to buying only what’s on sale to changing where they shop.

To top it off, soaring gas prices are returning people to Covid-19 behaviors:  making fewer shopping trips, working from home and visiting less to avoid driving the car on weekends.

To access the full report, contact us directly or log into your WSL Library account.

Struggling Shoppers!
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