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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.


And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

Retail Safari® Virtually LIVE

Retail Safari® Virtually LIVE

Our proprietary Retail Safari® (that many of you have joined us on over the past 25 years) is now virtual.  It’s the same immersive event but crafted for your new working world.

Retail Safari® LIVE is a 3-part event that:

  1. Grounds you in the latest How America Shops® shopper insights that are driving change
  2. Immerses you in retail concepts all over the world to see how creative problem solvers are envisioning their space, aisles, and categories
  3. Translates the observations into specific strategies and next steps for your organization. 

Is Retail Safari® LIVE right for you?

  • Are you struggling to see what the next 6-8 months looks like?
  • Are you questioning what to do with your stores?
  • Are you concerned about your business as shoppers shift channels and brands?
  • Have you identified the need to innovative but not sure how?
  • Do you want to train your team and build camaraderie in a virtual world?

If yes, download more details here or contact Elizabeth Gretkowski at to discuss a Retail Safari® LIVE event for your organization.

Download Details

Retail Safari® Virtually LIVE

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