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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.

And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

Livestream Retail: The Future of…

Livestream Retail: The Future of…

The launch of Alibaba’s Taobao Live in 2016 marked the beginning of a new era of shopping in China – livestream (live commerce) shopping. Taobao Live’s seamless and convenient shoppable technology, and the influence of Chinese powerhouses skilled in selling products, has helped make live commerce a success in China.

In the US, retailers across health, wellness, cosmetics, and home are following China’s success, hosting livestreams that will help them entertain, connect with, and sell to shoppers.

So, what kind of tool will livestream be in the US – a shopping tool, a form of entertainment, new branding, or something else? In this Retail Safari®, we dive into the possibilities

To access the full report, contact us directly or log into your WSL Library account.

See our related article: The Clock is Ticking on Livestreaming and D2C. Are You In?

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Livestream Retail: The Future of…
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