To connect with younger consumers, Persil hosted a 24-hour “Wardrobe Refresh Hotline” on TikTok Live with designer, Christian Siriano. Viewers could ask Siriano for fabric care tips, washing techniques, and advice on restyling clothing items so they can “wear, wash, repeat with confidence.”
![WSL Top Innovator Persil hotline on TikTok Live](https://wsl-wp-staging.s3.amazonaws.com/wp-content/uploads/2023/03/02203225/356x504-Jul24_TopInnovations-PersilOnline.jpg)