H&M SoHo focuses on a conscious yet efficient shopping experience featuring a pre-loved shop with products from a local vintage shop, a recycling program where clothes are exchanged for discounts, and RFID-tagged products for fast checkout.
![WSL Top Innovator H&M Pre-loved clothing](https://wsl-wp-staging.s3.amazonaws.com/wp-content/uploads/2023/03/02202708/356x504-Jul24_TopInnovations-HMNYC.jpg)
H&M SoHo focuses on a conscious yet efficient shopping experience featuring a pre-loved shop with products from a local vintage shop, a recycling program where clothes are exchanged for discounts, and RFID-tagged products for fast checkout.