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shopper research

The Shrinking American Household and How it's Poised to Impact Retail

Future Now Future Next — Volume 2 [ 2024 ] U.S. household size is shrinking, with exponential growth in single person households. Despite smaller baskets, these shoppers have more time to be focused on their own health and wellness, and they are more brand loyal across many categories. This Future...Learn More

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‘Invisible’ Channels Eroding Retail Categories

Under-the-radar retail channels such as TikTok, Instagram and marijuana dispensaries are eating up market share in the health and wellness category, our preliminary How America Shops® research suggests. If retailers and brands don’t respond to this threat soon, they’ll suffer the side effects. But we see opportunity. Invisible Channels are...Learn More

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Future of Commerce 2030 Series Kicks Off in London

By Scot Meyer, OCTOBER 9, 2024 || A Publication of MMR (Mass Market Retailers) “If you have an interest in what the future holds for this industry, you’re in the right place today,” said Ed Morgan, president of The Emerson Group. LONDON — The Emerson Group kicked off its “Future...Learn More

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Our Events - Past and Future

WSL Events Stay on top of our events. In-Person & Virtual. Don’t miss what’s coming. See what we’ve done. The Future of Commerce 2030 When? July 28-29, 2025 Where? Boston, MA What? The Emerson Group, along with WSL Strategic Retail and retailmediaIQ, hosted a two-day event focused on The Future...Learn More

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4 Households, 9 Channels: The ‘New’ Population Shopping Path

Today’s average household is leaning toward a new population of Hispanics, Boomers, multigenerational dwellers and singles. What retail channels do these demographic segments prefer to shop, and which retail brands? We dug into our 2024 How America Shops® population survey to find out. Are You Merchandising for These New Consumer...Learn More

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Beauty Retailers and the Amazon Conundrum

By Kathryn Hopkins, AUGUST 16, 2024 || A Publication of WWD [Women’s Wear Daily] As Amazon continues to beef up its beauty offering, beauty retailers of all shapes and sizes need to stand out from the crowd. What a difference a few years can make. Amazon, once the pariah of...Learn More



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