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WSL Search Results

retailer innovators

What's Fueling 2025?

This SPECIAL EDITION Retail Safari® features the best retail highlights from 2024. Consider these innovations as you plan 2025 for easier shopping and happiness, as well as new ways to present savings. We include a special section on Hispanic shoppers because of their influence as the “new American family.” This...Learn More

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How to Keep the Gen-Z Fragrance Boom Going

By Emma Sandler, JANUARY 8, 2025 || A Publication of BoF (The Business of Fashion) Fragrance has proved a bright spot amid the beauty sales slowdown. But to keep growing, brands need to adapt to consumer habits that are changing quickly. — Gen-Z’s preferences have shaped the beauty industry in...Learn More

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Drive Retail Sales with TLC (Trust, Loyalty and Caring)

It’s a perennial problem that’s poised to get worse: What makes shoppers happy, and why aren’t retailers able to offer it? WSL is getting to the bottom of the challenge by talking to retailers and gathering shopper insights to understand how they can regain their entrepreneurial spirit. Retailers and Brands,...Learn More

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Who's Winning the Beauty Retailer Race for Gen Z?

By Noor Lobad, NOVEMBER 19, 2024 || A Publication of WWD (Women’s Wear Daily) Gen Z is the only cohort whose beauty spend is growing in units, per NIQ – and the race for their loyalty is intensifying among a growing number of retail players. The beauty retailer race for...Learn More

shopper research

The Shrinking American Household and How it's Poised to Impact Retail

Future Now Future Next — Volume 2 [ 2024 ] U.S. household size is shrinking, with exponential growth in single person households. Despite smaller baskets, these shoppers have more time to be focused on their own health and wellness, and they are more brand loyal across many categories. This Future...Learn More

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‘Invisible’ Channels Eroding Retail Categories

Under-the-radar retail channels such as TikTok, Instagram and marijuana dispensaries are eating up market share in the health and wellness category, our preliminary How America Shops® research suggests. If retailers and brands don’t respond to this threat soon, they’ll suffer the side effects. But we see opportunity. Invisible Channels are...Learn More



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