WSL Search Results
The Store Still Matters to Consumers Along with Digital
In our latest shopper study, “Benchmarking The Future”, what is evident is this: over the last decade, we’ve digitized, we’ve “omnied”, we’ve “niched” and we’ve socialized. It has been important to do that. Many shoppers do want digital tools and omni-channel access, and new ways of connecting to each other,...Learn More
Big Brands Still Matter - Stop Being So Defensive
Small brands are gaining trust and influence on the store shelf, but can retailers just walk away from big heritage labels? Not likely. Shoppers want access to both small and big names, our research shows, but for different reasons. Here’s how adventure, and even self-expression, factor in, and how some...Learn More
Why and How Men are Doing the Everyday Shopping
Men are making quick trips to the store, buying clothes online and influencing household purchases. How well does your brand know how to engage him? Our research reveals key behaviors of today’s shopping man, and how some brands are talking to them. He may not ask for directions to your...Learn More
The Challenge: Brands on The Door vs. Brands on The Floor
When it comes to brands on the shelf, research shows that some shoppers will swap stores to get the brand they want. When those brands are private label, the retailer has an opportunity to use them to boost the value of the name on the door. That’s never been truer....Learn More
Beauty Seeks Role in Future of Drugstores
By Faye Brookman | WWD Article – April 20, 2018 Pharmacy, in-store clinics and other health-care initiatives are altering the drugstore retailing landscape. What role will beauty play as drugstores evolve to a more health care-centric format? The question is whether CVS’ $69 billion acquisition of health insurance giant Aetna;...Learn More
Shoppers Want Respect, Not Discounts | 7 Brands that Deliver
Shoppers yearn for retailers that deliver respect, but our research shows only a handful deliver it the way shoppers want it. What are they doing right? We explore several examples of retail companies that succeed in winning the shopper’s respect. When the shopper wants to be put first, she goes...Learn More