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article

Gen Z is Redefining Wellness: 4 Must-Know Findings

The youngest shoppers, Gen Z approach the wellness movement differently than Millennials because they never had to learn it. Rather, they were born into a world aware of the products and habits that are bad for them, and the choices that are healthier. Now, in the wake of the COVID-19...Learn More

podcast

In A Coronavirus World, Shoppers Demand to be Well | EP02

In this episode: Wendy Liebmann, WSL’s CEO & Chief Shopper, interviews Elizabeth Gretkowski, senior consultant at WSL, about The Big Business of WELL. They discuss how shoppers are responding in this time of heightened anxiety, their underlying mindset, share insights from WSL’s How America Shops® research, and define the long-term...Learn More

shopper research

Gen Z Changes How You Need to Deliver WELLness

Generation Z did not have to learn to live WELL…they were born into a universe of fitness, knowing good food vs. bad food, drinking water, paying for organic, snacking on nutrition bars, demanding “free-from products”, monitoring their fitness, and accepting virtual health providers for physical and mental health. Gen Z’s...Learn More

article

6 Themes in Retail Wellness, from WSL’s WELL Symposium

The wellness culture is taking over consumerism, but how well is it established in your company culture? At WSL’s WELL Symposium, executives from Nordstrom, CVS, Walmart, Walgreens, Zappos and others shared their firsthand experiences of integrating WELL into retail. In Retail, Wellness Must Carry from Cart to Culture There’s little...Learn More

article

Beauty & Wellness With Purpose: Shoppers Expect It, How Do You Bring It?

More shoppers are demanding beauty and wellness products that are clean, environmentally safe and serve a global purpose. Yet getting such products on the shelf can be a Herculean task for the many startups creating them. In Chicago this October, we’re offering an opportunity to change that. A growing number...Learn More

article

Gen Z is Already Telling You How They are Changing Wellness. Get Ahead!

It will be five years before retailers and brands experience the full economic force of Gen Z, but already this group of shoppers is dropping hints of how things are going to change. And a lot of that change involves their perceptions of wellness. Here’s a heads-up, from our How...Learn More

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