WSL Search Results
Generation Alpha Wants to Shop: 4 Qualities Define How
Generation Alpha – kids born between 2010 and 2024 – are estimated to be worth $255 billion as consumers. And they influence a significant amount of their Millennial parents’ brand choices and household spending. But don’t expect Gen A to simply be an extension of Gen Z. These four factors...Learn More
WSL Strategic Retail Looks Ahead: 7 Shopper Trends for 2026 and Beyond
What will 2026 bring to retailers and brands? Our extensive library of research provides an instructive narrative of what companies should prepare for in the coming year. We’ve identified seven shopper movements, and the 2026 predictions they suggest, here. Retailers and Brands, We Have a New Year’s Gift for You....Learn More
Can AI Build Shopper Engagement and Emotional Trust?
Nine in 10 retailers and brands already use artificial intelligence to engage shoppers, but are they missing the opportunity to use AI to build emotional trust and engagement? In this blog, we say “yes” and help you explore how to do a better job to help shoppers solve problems and...Learn More
Why Older Shoppers Matter More in Times of Chaos: 5 Opportunities
In 25 years, American consumers have endured a succession of social and economic events that have changed how we live and shop – and those changes differ among generations. So we delved into our latest “How America Shops® in Chaos” report to learn specifically how older shoppers are responding. Not...Learn More
The Future of Category Management with Gina Zilleox, Glanbia Performance Nutrition | EP99
In this episode: Wendy Liebmann talks to Gina Zilleox, Senior Director Category Management, Glanbia Performance Nutrition about the need to make dramatic assumptions about the competitive landscape in order to thrive in the future. Episode Highlights: Whether or not category management, as we know it, is dead. How essential it...Learn More
Beauty Faces Down Chaos: 7 Opportunities for All Categories
After our recent travels to explore the latest in beauty, WSL Strategic Retail’s experts returned to NYC impressed by the category’s resiliency in this time of chaos. Here are seven examples of what beauty can show other business (categories and retailers) in order to grow. Is the ‘Lipstick Effect’ Still...Learn More