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article

Beauty’s Big Brand Opportunity Is Older than 50

Sure, there is a high number of Gen Z and Millennials buying cosmetics and skin care products. But the smart beauty brands are looking at a different figure when catering to 50+ women, which includes Gen X – their trillions of dollars in spending power. Our How America Shops® research...Learn More

podcast

Beauty Retail Refined with Jenny B. Fine | EP45

In this episode: Wendy Liebmann talks with Jenny B. Fine, executive editor of WWD and Beauty Inc., about the transformation of the beauty industry and how it has and will change over the coming decade. They discuss: Younger, Generation Z consumers and how their beauty priorities are based on not only...Learn More

article

Why Gen X Could Be Beauty’s Biggest Consumer Base

By Emily Dougherty, October 21, 2022 ||  BeautyInc. –  A Publication of WWD Women over the age of 50 have been routinely ignored by marketers for decades. Now, though, healthier and wealthier than any generation of women before them, Gen X is coming resolutely into focus. As American women age, they start...Learn More

podcast

The Future of Beauty. Healthy or Not? with Lauren Brindley from Walgreens | EP31

In this episode: Wendy Liebmann talks to Lauren Brindley, Former Group Vice President and General Merchandise Manager for Beauty and Personal Care, Walgreens, about whether the future of the beauty category is now truly connected to health and wellness. They discuss: How US shoppers have come to understand the natural link...Learn More

article

Beauty’s Retail Reckoning: Specialty and Mass Retail Poised for Further Gains

By Allison Collins on October 29, 2021  ||  WWD The effects of the COVID-19 pandemic have specialty retailers including Sephora and Ulta Beauty poised to gain even more market share in the U.S., experts said. How many brick-and-mortar retail stores does the beauty industry actually need? That’s the question those in the...Learn More

article

Beauty Breaks Barriers in Health, Safety and Innovation

Shoppers have been inspiring remarkable retail innovations across categories, but in few areas are the results as noteworthy as in beauty’s healthy, safety and digitally progressive experiences. WSL’s Virtual Retail Safari® Open Call Event, scheduled for March 11, captures the most visionary and shopper-inspired examples. Healthy Beauty is an Exercise in...Learn More

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