WSL Search Results
Dove Proves Beauty Never Gets Old
By Faye Brookman, AUGUST 21, 2024 || A Publication of CEW In its latest campaign, Dove’s Real Beauty puts the spotlight on ageism. In its 20-year history, Dove’s Real Beauty campaigns have hit upon issues targeting youthful consumers, from body positivity to the impact of social media on self-esteem. Over...Learn More
How to build a joyful Gen Z beauty retail experience with Claudia Lloreda | EP76
In this episode: Wendy Liebmann talks to Claudia Lloreda, founder and general manager of Blush Bar, the Latin American beauty specialty retailer about creating a unique beauty experience for Gen Z shoppers. They discuss: How to create a unique beauty retail experience for Gen Z, by challenging the established order...Learn More
Boots Beauty - A Look Inside
Boots is a U.K. beauty retailer and pharmacy chain that operates 2,100 stores, ensuring that 85% of the U.K. population is within 10-minutes of one of its store. Over the past three years, Boots has been elevating its in-store beauty experience by renovating over 170 of its beauty halls. This...Learn More
Innovating Beauty Retail - A Latin View with the WSL team | EP70
In this episode: Wendy Liebmann talks to WSL Retail Strategy Consultant, Elia Auchane, and Retail Innovation Manager, Allie Chilicki, about curating a Retail Safari® at the inaugural Cosmoprof Miami event. And the power of connecting in store and on the convention floor. They discuss: A behind-the-scenes view to customizing the perfect...Learn More
Transform Beauty Retail
When mass goes luxe, when luxe goes mass, when e-commerce is old news, and marketplaces offer beauty every day, when digital, streaming, and the Metaverse are on everyone’s beautiful lips, and influencers are challenged and challenging, is it any doubt that Beauty Retail is in a state of glorious disruption?...Learn More
Reinventing Luxury Beauty Retail on the Corner with Maly Bernstein | EP67
In this episode: Wendy Liebmann talks to Maly Bernstein, CEO, Bluemercury, the luxury specialty beauty retailer, about her vision for the future of beauty retail and how her strategy is coming to life neighborhood by neighborhood. They discuss: What makes Bluemercury shoppers unique The focus on personalized skincare – both...Learn More