WSL Search Results
How Coronavirus Could Change Beauty’s Commitment to Sustainability
Companies are doubling down on social issues over environmental. By Ellen Thomas on April 17, 2020 // Beauty Inc. – WWD In a pandemic-stricken world, beauty companies are acknowledging that caring for the planet means caring for people, and vice versa. For the beauty industry, the sustainability conversation often revolves heavily around reducing plastics and packaging, but...Learn More
3 Ways to Know if Your Beauty Brands are Man Enough
Men are venturing into the beauty category at a pace that could turn an unprepared brand’s hair gray. Yet while interested in the category, many men don’t know how to enter it. Our How America Shops® survey revealed three steps for getting them there – but don’t wait or you’ll...Learn More
Millie Bobby Brown Meets ‘Idol’ at the WWD Beauty Inc Awards
By Emily Dougherty, October 21, 2022 || BeautyInc. – A Publication of WWD Women over the age of 50 have been routinely ignored by marketers for decades. Now, though, healthier and wealthier than any generation of women before them, Gen X is coming resolutely into focus. As American women age, they start...Learn More
Beauty & Wellness With Purpose: Shoppers Expect It, How Do You Bring It?
More shoppers are demanding beauty and wellness products that are clean, environmentally safe and serve a global purpose. Yet getting such products on the shelf can be a Herculean task for the many startups creating them. In Chicago this October, we’re offering an opportunity to change that. A growing number...Learn More
Navigating the Beauty Aisle for Women of Color
By Anne D’Innocenzio // AP News, June 12 2019 Black and other darker-skinned women had long struggled to find makeup that matched or complemented their skin. But a widening array of products is showing up at mainstream retailers with an eye toward the multicultural consumer. A big game changer was Rihanna’s Fenty Beauty...Learn More
WSL Reports Injecting Beauty Into Wellness
If beauty companies want to meet one of the most important players in consumer healthcare today, they should look in the mirror – they are it! Women have decided that their beauty is part of their growing wellness and self-care. Disruptive beauty companies know this and have figured out how...Learn More