WSL Search Results
Social Shopping 2026: What Brands and Retailers Must Know Now
Not so long ago it may have been considered niche, but today social media has evolved into a relied-upon channel for one-quarter of shoppers. Our recent How America Shops® report, “The Social Shopping Handbook” reveals who shops which platforms, the categories they shop and how brands and retailers need to...Learn More
Beauty Everywhere: Connecting Brands, Retail and Consumers with Liza Rapay | EP96
In this episode: Wendy Liebmann talks to Liza Rapay, Vice President, Head of Cosmoprof North America, and Founder of Beauty New York, about the importance of bringing industry, innovators and consumers together to grow the beauty business in chaotic times. Episode Highlights: The importance of connecting the industry in-person to...Learn More
How Brands Can Achieve Shopper Loyalty: It’s All About Caring
The food and beverage industry, all CPG for that matter, faces trust issues in 2025, and it presents competitive risks for national brands. WSL shopper surveys show that most consumers feel manufacturers care less about quality now than they used to. Shrinkflation and higher prices add to trust issues. Here’s...Learn More
The Future of Brands, Retail, Innovation, and Work with Joanna Jensen | EP87
In this episode: Wendy Liebmann talks to Joanna Jensen, founder of Child’s Farm, the British multi-award winning, baby and child personal care brand that took leadership of the category from behemoth Johnson’s Baby. They discuss: How to take on the biggest brand and win. Why passion so often leads to...Learn More
What the Evolution of Dupe Culture Means for Beauty Brands and Retailers
By James Manso, NOVEMBER 12, 2024 || A Publication of WWD (Women’s Wear Daily) Try to copy Charlotte Tilbury and you’ll be met with an error message — and a humorous social media rebuttal. In a TikTok the brand posted last month showing a bottle of the brand’s Hollywood Flawless...Learn More
How Women's Health Brands Are Driving the Future of the Category
By Emily Burns, OCT 06, 2023 || BeautyInc. – A Publication of WWD A look at how brands including Womaness, Kindbody and Bayer are employing products, campaigns and community to destigmatize women’s health. At the Beauty & Wellness Forum, Wendy Liebmann, chief executive officer and chief shopper at WSL Strategic...Learn More