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Shoppers are Buying More Store Brands, But Brands are Muddy and May Not Know It!

Private label goods, or store brands, have become so sophisticated in packaging and quality that shoppers might not even recognize they’re store-exclusive. As our How America Shop® research into rising prices continues, we find up to 45% of shoppers are now buying more of these store labels. Are national brands...Learn More

retailer innovators

Shopping Made Easier: The Best Shopping Tools, Brands & Retail Formats

Convenience is a major influencer in shopping behavior and a value that retailers and brands must shout to shoppers. In this Retail Safari®, we reveal: What shoppers are doing to make their Shopping Life easier – and how smart retailers and brands are responding Buzz-worthy digital tools making headlines now...Learn More

retailer innovators

Innovation Makes Unlikely Brands Part of Celebrations

With a little imagination, your business can be part of holidays and celebrations too. This Retail Safari® is a quick, fourteen-page snapshot of how different retailers are displaying more brands with the right innovation as part of a holiday celebration or seasonal preparation. Be inspired by how your category can...Learn More

retailer innovators

Retailers & Brands Embracing the Big Business of WELL

Retail has the power to transform lives. Retailers and brands should challenge themselves (and their shoppers) to broaden their definition of wellness through a holistic shopping experience. Take shoppers on a wellness journey that inspires, encourages, and supports healthier living habits – and makes it easy for shoppers to transform...Learn More

retailer innovators

Brands Help Shoppers Do Good, Fast

Shoppers expect brands to tell stories about how they are “acting on” sustainability now – and how shoppers can participate in these sustainable efforts too. The brands we present here are well on their way to helping shoppers act now, so they can live their values when they buy everyday...Learn More

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Brands Lose Loyalty Online

Online grocery sales soared by 54% in 2020, creating logistical challenges, but also unintended consequences for brands. As we learn here, buying CPG online raises a loyalty concern for brands. Shoppers surveyed for WSL’s How America Shops® research said they are far more likely to switch brands online than in-store. We...Learn More

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