WSL Search Results
Surrounded by Chaos, Shoppers Take Control
Harried shoppers are trying to regain power in the areas of their lives where they could, and today that includes shopping trips. Retail brands should give it to them if they want to see higher sales. Based on what shoppers told us, we’ve devised a four-step strategy. Their world is in...Learn More
WSL Reports Beauty Mega Brand Gets New CEO
By Jenny B. Fine // January 9, 2019 – WWD Jean-André Rougeot comes from Benefit Cosmetics, where he drove sales to more than $1.5 billion. As chief executive officer of Benefit Cosmetics, Jean-André Rougeot helped propel the brand from a hero-product based business to a full-fledged line with over $1.5 billion...Learn More
Why are 50-plus Women Feeling Ignored in Advertisements?
Nearly 66 million American women are in their 50s and 60s, and many of them make annual incomes of at least $100,000. Yet many feel ignored, because so much attention is still paid to the young. Yes, certainly retailers and brands should cater to Millennials, but they also should recognize...Learn More
Will Beauty’s Sale Mode Mimic Apparel’s Discounting Spiral?
By Allison Collins // WWD, August 15, 2018 Prestige beauty is on the edge of a discounting spiral. “It’s finally coming to cosmetics, what’s happened in apparel and ready-to-wear and home,” said Barbara Zinn Moore, president of Barbara Zinn Moore Associates, a retail and beauty consulting firm, and the former vice president...Learn More
9 Tips For Mastering The In-Store Experience
By Sarah Brown // Business of Fashion, August 08, 2018 Retail may be in flux, but beauty customers are still buying big at physical stores. Sarah Brown examines how beauty’s savviest brands keep shoppers shopping. New York, United States – Earlier this summer as I was packing – at midnight, predictably –...Learn More
How Instagram and a New Zeitgeist Are Driving Skin Care's Growth
By Peter Born // WWD, July 23 2018 The skin-care race is revving up. The category’s rally, which got rolling roughly 18 months ago, is steadily gaining momentum. Sales of prestige treatment products are running 14 percent ahead in the U.S. for the latest 12-month period, ended in May, according to the...Learn More