WSL Search Results
Victoria’s Secret: From Aspirational to Inclusive
For much of its history, Victoria’s Secret represented an aspirational definition of femininity and sexy. Now, it is on a mission to expand its definition of sexy – and become every woman’s biggest advocate. The transformation from aspirational to inclusive started with a makeover of imagery in its brick-and-mortar stores,...Learn More
How to Rebrand A Retail Icon with Martin Waters | EP24
In this episode: Wendy Liebmann talks with Martin Waters, CEO of Victoria’s Secret, about the transformation of the iconic Victoria’s Secret brand, with lessons for retailers and brands about how to stay relevant, always, and how to boldly move ahead when evolution is not an option. They discuss: How to...Learn More
Retailers & Brands Embracing the Big Business of WELL
Retail has the power to transform lives. Retailers and brands should challenge themselves (and their shoppers) to broaden their definition of wellness through a holistic shopping experience. Take shoppers on a wellness journey that inspires, encourages, and supports healthier living habits – and makes it easy for shoppers to transform...Learn More
The New Shopper Truths with Candace Corlett | EP23
In this episode: WSL’s Wendy Liebmann, CEO, and Candace Corlett, President, discuss WSL’s latest research, the health and wellness shopper revolution it reveals and the implications for retailers and brands. They discuss: How health and wellness has changed over the last 8 years, and the new conditions, such as mental health,...Learn More
Destination: Innovation. 4 Retail-Shaking Store Concepts
Sure, more shoppers are going back to stores, but which ones, and for what reasons? Now that tech has irreversibly changed the shopping trip, retailers have to anticipate a future when consumers find stores less important. These innovative approaches, discovered by our WSL Retail Safari® scouts, are turning stores into...Learn More
The New Shopper Truths
2020 was a startling year on many fronts – health, climate, inclusion, exclusion, politics, fairness – and it accelerated more than online shopping. Interviews with younger shoppers confirmed that their values are being redefined by the impact of the past 18 months. A nationwide survey defined the importance of these values...Learn More